Wrangler RED: We're animals, 8

Advertising Agency: Fred & Farid, Paris, France
Executive Creative Director: Fred & Farid
Copywriter / Art Directors: Fred & Farid, Feng Huang
Photographer: Jeff Burton
Photographer Assistant: Rob Hamada
Film editor Yannis Rachid
Agency Supervisor: Fred & Farid, Daniel Dormeyer, Dushan Karageorgevitch, Paola Bersi
Advertiser Supervisors: Giorgio Presca, Dieter Jacobfeuerborn, Alessandro Vigano, Stephano Aimone, Adam Kakembo, Yasemin Akkaya,
Art Buyer: Marie Moulin

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greysells's picture
38 pencils

wtf...frames from the TVC become a press ad campaign???!!!

daniel ieraci's picture
daniel ieraci
333 pencils

Pretty clever animals if they can actually start a fire...

kripaakar's picture
522 pencils

just so amateur

sirvan's picture
29870 pencils

Well, it won the mega-titanium prize at Cannes. So I guess you and I and everyone else who thinks this campaign is crap don't know what we're talking about :P


"I love some things, and don't love some other things."

Marlus Lau's picture
Marlus Lau
1807 pencils

Yeah, I agree...I don't like it and still thinking this is crap.

matks's picture
475 pencils

Agree, it should get the special prize: "The worst awarded work ever"

mrckais's picture
417 pencils

i was wondering what does people who doesn't works in publicity think about this campaign?


loulou's picture
40 pencils

Great movement and mysterious light, it's very strong.

rolling.stone's picture
2740 pencils



~ Quite obviously, I have gathered no moss ! ~

matks's picture
475 pencils

Give me a break. Don't try to sell this shit any further. It's a heavy handed, weak piece of crap. No idea, poor execution. No thinkng behind.
As I said, the worst awarded work ever.

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