Wrangler RED: We're animals, 8

Advertising Agency: Fred & Farid, Paris, France
Executive Creative Director: Fred & Farid
Copywriter / Art Directors: Fred & Farid, Feng Huang
Photographer: Jeff Burton
Photographer Assistant: Rob Hamada
Film editor Yannis Rachid
Agency Supervisor: Fred & Farid, Daniel Dormeyer, Dushan Karageorgevitch, Paola Bersi
Advertiser Supervisors: Giorgio Presca, Dieter Jacobfeuerborn, Alessandro Vigano, Stephano Aimone, Adam Kakembo, Yasemin Akkaya,
Art Buyer: Marie Moulin

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10 comments

greysells's picture
greysells
38 pencils

wtf...frames from the TVC become a press ad campaign???!!!

daniel ieraci's picture
daniel ieraci
333 pencils

Pretty clever animals if they can actually start a fire...

kripaakar's picture
kripaakar
522 pencils

just so amateur

sirvan's picture
sirvan
29870 pencils

Well, it won the mega-titanium prize at Cannes. So I guess you and I and everyone else who thinks this campaign is crap don't know what we're talking about :P

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"I love some things, and don't love some other things."

Marlus Lau's picture
Marlus Lau
1806 pencils

Yeah, I agree...I don't like it and still thinking this is crap.

matks's picture
matks
475 pencils

Agree, it should get the special prize: "The worst awarded work ever"

mrckais's picture
mrckais
415 pencils

i was wondering what does people who doesn't works in publicity think about this campaign?

mrckais

loulou's picture
loulou
40 pencils

Great movement and mysterious light, it's very strong.

rolling.stone's picture
rolling.stone
2740 pencils

agree

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~ Quite obviously, I have gathered no moss ! ~

matks's picture
matks
475 pencils

Give me a break. Don't try to sell this shit any further. It's a heavy handed, weak piece of crap. No idea, poor execution. No thinkng behind.
As I said, the worst awarded work ever.

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