Wrangler RED: We're animals, 4
Advertising Agency: Fred & Farid, Paris, France
Executive Creative Director: Fred & Farid
Photographer: Jeff Burton
Photographer Assistant: Rob Hamada
Film editor Yannis Rachid
Agency Supervisor: Fred & Farid, Daniel Dormeyer, Dushan Karageorgevitch, Paola Bersi
Advertiser Supervisors: Giorgio Presca, Dieter Jacobfeuerborn, Alessandro Vigano, Stephano Aimone, Adam Kakembo, Yasemin Akkaya,
Art Buyer: Marie Moulin


19 Comments
Fred: Yo Farid, we won a grand prix for Wrangler
Farid: No shit? They must've been drunk. Actually no, we're pretty damn awesome
Fred: I agree.
1 year later
Fred: Yo Farid, new brief came in for Wrangler!
Farid: Awesome. Light up that joint and let's get cracking.
The best rock was created that way too! ;)
jajajajajaja!!! I loved your comment!
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...so were some of the greatest campaigns...but this time...bad weed, i guess
Rubbish.
cannes gp 2009 was the worst ever
this work should never be awarded, not even shortlisted
...a second campain of the same crap?...who gives a cannes gp to tha last wranglers campain? a f*ckin monkey? this work should never be awarded...
yep. i wonder what would happened if you were looking for a job with this on your book, i guess you would never find a job
mrckais
ww.ww comment is the best comment ever hahaha.
and yet again even more crap ... i think their new campaign should be we are crap :-)
www.thecuriousbrain.com
Amen to that one.
I prefeer Wrangler style, than Diesel style... a thousand times!
You're wrong. Diesel has been very innovative for many years while Wrangler has now been proven to be a one-off. And the agency a one trick pony.
Diesel "be stupid" last week / Wrangler "stop thinking" months ago! (copy/paste) what an innovation for Diesel!
10 years ago Wrangler still had cowboys in their ads while Diesel was turning the world into a fun society for each and everyone. Diesel keeps perfectly on track with Be Stupid. Fred & Farid are copying Diesel's strategy but make their ads cool instead of silly. Still, Diesel was first with this strategy.
Me too!!
...boring
it's shit, another grand prix beckons.
seriously how was this able to clear.... this campaign is just killing the brand