Wrangler: Man's solution for pesticides

Man's solution for pesticides
Returning man to his place

Advertising Agency: La Comunidad, Buenos Aires, Argentina
Executive Creative Director: Joaquín Mollá
Creative Directors: Norberto Vatrano, Ramiro Raposo, Fernando Sosa
Art Director: Jean Zamprogno
Copywriter: Fernando Pellizzaro
Photographer: Cecilia Glick

November 2010


Anonymous Author's picture
Anonymous Author
1541 pencils

The trick to gently mocking a cliche is to do it with a real fondness for the subject, not as a forced set-up for the sake of a punch line.

Write a wise saying and your name will live forever – Anonymous.


tytpol's picture
777 pencils

This is sh_t.

Guest's picture

Cucaracha o rata se mata pisandola, esa es la solución de un hombre. Nada de usar un bat, pareciera que el insecto/roedor es tan peligroso como un criminal que entra a robar. Esta es la única pieza de la campaña que está sobrando.

Guest's picture

Is she itching her ass?

Guest's picture

hahah...I have the same feeling.

Guest's picture

The baseline and thought has the legendary 'finally it all comes down to the basics' feel to it. That was was done eons ago but sadly this idea doesn't take-off from there.

Guest's picture

hardly makes sense!!!

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I can see what they tried but it's not working. That stance there could be for a woman as well.

lessismore's picture
251 pencils

remind me some STUPID campaign

Guest's picture

idea is good, but execution ruins it. It's just too pretty. Definietly not manlish ;)

Roger Keynes's picture
Roger Keynes
5498 pencils

I actually don't mind this.
Strategy AND execution.
Putting balls back into woosy old Wranglers.
Like :)

The Jobless Writer
Will Think for Salary

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