WOZ Die Wochenzeitung: Marx Getting Pretty...

WOZ is making itself pretty:
New layout on September 16th.

Advertising Agency: Spillmann/Felser/Leo Burnett, Switzerland
Creative Director: Martin Spillmann
Copywriter: Johannes Raggio
Art Director: Dana Wirz/Pablo Schencke
Photographer: Gian Paul Lozza

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23 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

That guy is not making himself pretty so I don't really get the visual.

il nekro's picture
il nekro
74 pencils

OMFG man, really....

Roger Keynes's picture
Roger Keynes
5498 pencils

But he's TRYING to make himself pretty, Jack. He's trying to.

Will Think for Salary

Guest's picture
Guest

Jack, when I look at your works I can easly understand how stupid you are.

Guest's picture
Guest

Did the guy just point at the picture on the wall and say "just like that please!"

Billoughsby's picture
Billoughsby
5091 pencils

(Pssst... It's Karl Marx, jack.)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Yes, I realised that (Have to admit, it was because of the title, otherwise I wouldn't have known). Still it doesn't make much sense to me but perhaps somebody could explain it.

And yes I know who Karl Marx was.

Guest's picture
Guest

Probably because you just googled it.

Billoughsby's picture
Billoughsby
5091 pencils

Yeah, no offense meant, jack. It could have been Jerry Garcia.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

Yeah, Jack, we believe in you.

;)

Temple's picture
Temple
9853 pencils

I reckon it's a leftish mag. Jack, this is embarassing.

CommandZ's picture
CommandZ
2472 pencils

"This is the most ridiculous thing I've ever heard of" doing my best Groucho Marx impersenation.

il nekro's picture
il nekro
74 pencils

Please, tell me you don´t believe that Groucho Marx and Karl Marx were the same person...

New Nice and Fun's picture
New Nice and Fun
377 pencils

WOZ = die Wochenzeitung is a left oriented Swiss newspaper. That's why they use the image of Karl Marx (who by the way used to live in Switzerland a couple of years ...)

Guest's picture
Guest

For guys like Jack agency decided to put the photograph of the "guy" himself in the back. And still, not enough...

Guest's picture
Guest

For the target audience, this is bang on. For someone who doesn't understand the context, it looks stupid. Guys, try and place ads in the right context before you vote/judge them. If you were someone the newspaper was targeting, you'd know who this is right away.

CommandZ's picture
CommandZ
2472 pencils

il nerko, no, I don't, it's called humor. Using one Marx to make a comment about another and ultimately convey how lame the ad is.

Billoughsby's picture
Billoughsby
5091 pencils

Groucho references appreciated around here.

10/10

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

Jack, I feel bad for you. I'm not being sarcastic. I think all the criticism you get sometimes is too mean and there should be a line where you disagree with someone without showing disrespect. The problem is your portfolio represents very well who you are, a young kid with not a lot of work experience, when you talk like you if were an expert. I think this is throwing people off. Maybe you've already figured this out and you don't care, anyways.

morse's picture
morse
15809 pencils

I would like to see a full campaign with this idea... :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

Be kind with Jack, he could be your boss someday

-Bill Gates

Guest's picture
Guest

Guys coorect me if im wrog plz.. they used Carl Marx to tell us that they are as old as Carl Marx is!! is that right? if so, i loved the idea

Kinan

manumartin5's picture
manumartin5
1202 pencils

i like the idea ... though!

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