WOZ Die Wochenzeitung: Marx Getting Pretty...
WOZ is making itself pretty:
New layout on September 16th.
Advertising Agency: Spillmann/Felser/Leo Burnett, Switzerland
Creative Director: Martin Spillmann
Copywriter: Johannes Raggio
Art Director: Dana Wirz/Pablo Schencke
Photographer: Gian Paul Lozza


23 Comments
That guy is not making himself pretty so I don't really get the visual.
http://jackmancer.com/
http://twitter.com/jackmancer/
OMFG man, really....
But he's TRYING to make himself pretty, Jack. He's trying to.
Will Think for Salary
Jack, when I look at your works I can easly understand how stupid you are.
Did the guy just point at the picture on the wall and say "just like that please!"
(Pssst... It's Karl Marx, jack.)
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Yes, I realised that (Have to admit, it was because of the title, otherwise I wouldn't have known). Still it doesn't make much sense to me but perhaps somebody could explain it.
And yes I know who Karl Marx was.
http://jackmancer.com/
http://twitter.com/jackmancer/
Probably because you just googled it.
Yeah, no offense meant, jack. It could have been Jerry Garcia.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Yeah, Jack, we believe in you.
;)
I reckon it's a leftish mag. Jack, this is embarassing.
"This is the most ridiculous thing I've ever heard of" doing my best Groucho Marx impersenation.
Please, tell me you don´t believe that Groucho Marx and Karl Marx were the same person...
WOZ = die Wochenzeitung is a left oriented Swiss newspaper. That's why they use the image of Karl Marx (who by the way used to live in Switzerland a couple of years ...)
http://newniceandfun.tumblr.com
For guys like Jack agency decided to put the photograph of the "guy" himself in the back. And still, not enough...
For the target audience, this is bang on. For someone who doesn't understand the context, it looks stupid. Guys, try and place ads in the right context before you vote/judge them. If you were someone the newspaper was targeting, you'd know who this is right away.
il nerko, no, I don't, it's called humor. Using one Marx to make a comment about another and ultimately convey how lame the ad is.
Groucho references appreciated around here.
10/10
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Jack, I feel bad for you. I'm not being sarcastic. I think all the criticism you get sometimes is too mean and there should be a line where you disagree with someone without showing disrespect. The problem is your portfolio represents very well who you are, a young kid with not a lot of work experience, when you talk like you if were an expert. I think this is throwing people off. Maybe you've already figured this out and you don't care, anyways.
I would like to see a full campaign with this idea... :)
What hath God wrought
Be kind with Jack, he could be your boss someday
-Bill Gates
Guys coorect me if im wrog plz.. they used Carl Marx to tell us that they are as old as Carl Marx is!! is that right? if so, i loved the idea
Kinan
i like the idea ... though!