Advertisement

Wowereit

Published/Aired: 
July 2007

Tags

Description: 

Big news. Small size.
Newspaper of the new generation.

Advertising Agency: Jung von Matt, Germany

Comments (21)

Log in or register to post comments

Highest Rated

Corbeen's picture
Corbeen
Activity Score 1093

stop malesting children

hang-the-dj's picture
hang-the-dj
Activity Score 1262

Not sure there's enough of these.

Could have extended it further, included THE WHOLE FUCKING POPULATION

Sorry, they're pretty cool actually.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Whats the gist with this?

-----------------------------
'Say it right, then say it great' - Hey Whipple! Squeeze this!

miko1aj's picture
miko1aj
Activity Score 3086

Is it president Kaczyński here? Oh my…
Saying seriously – there's lot of amazing work from Jung von Matt, but this campaign IS NOT definitely. As it was said in case of some car campaign here, talking "small" and showing mature as kids is so annoying and overdone thing, that i don't have mercy for this very good agency for that. Ueee.

futura's picture
futura
Activity Score 148

No, its the governing mayor of Berlin.

Have Heart's picture
Have Heart
Activity Score 922

Totally stolen from the Cannes-winning "Small size. Big sound" campaign for Sony-speakers.

futura's picture
futura
Activity Score 148

Have Heart can you send a link of the campaign that you are talking about. I am curious.

Have Heart's picture
Have Heart
Activity Score 922

Sorry, I don't have a link, but you'll find it in the annuals 3-4 years back. The campaign showed famous musicians like The Beatles as lilliputians. It won a Cannes Lion and quite some other medal. That's why JvM didn't send their campaign to any award-shows.

bknowlden's picture
bknowlden
Activity Score 3647

Im getting sick of these lets make a baby look like something, and lets retouch it pretty horribbly. They should have done three and spent the rest of the money on the imaging.

Bauducco's picture
Bauducco
Activity Score 297

Bizarre.

alexguz's picture
alexguz
Activity Score 8

actually... there's aanother campaign form 2 weeks ago just like this...
http://adsoftheworld.com/media/print/moya_vienna_pablo
sad

x-men's picture
x-men
Activity Score 340

do you have another one?

djspiralz's picture
djspiralz
Activity Score 491

this campaign is great..... NOT!!!!!!!!!!!!!!!

LOL

Rog's picture
Rog
Activity Score 6082

goo!

>>>> That's not an ad. THIS is an ad.

Umlaut's picture
Umlaut
Activity Score 199

I think they could've done a few more executions..what do you reckon?

jennywhx's picture
jennywhx
Activity Score 1142

efforts for making so many in one series. but wasted efforts.

futura's picture
futura
Activity Score 148

Hey Heave Heart: i think i know which campaign you mean but in general i think merging baby faces with adults-faces were used a lot.

Have Heart's picture
Have Heart
Activity Score 922

Agreed. But even the pay-off is copied 1:1.

an_opinion's picture
an_opinion
Activity Score 50

Very old idea.....very bad retouch. Retouch made it look too much like illustration, not look like photo at all. If you want to use this idea the art direction have to do a lot more. At least the visual have to look better than before. Otherwise, don't waste your time.

tibet's picture
tibet
Activity Score 15

old idea

Corbeen's picture
Corbeen
Activity Score 1093

stop malesting children

Advertisement