World Wildlife Fund (WWF): Stub toe

Advertising Agency: DraftFCB, Toronto, Canada
Creative Directors: Joe Piccolo
Art Director: Joe Piccolo
Copywriter: Chris Taciuk
Additional credits: Jennifer Nagle, Jeremy Marten, Jessie Sweeney, Victor Carvalho
Published: March 2009


Guest's picture

Great copy.

bknowlden's picture
3647 pencils

This art direction leaves a lot to be desired.

sirvan's picture
29870 pencils

Agreed... it doesn't have to be complicated, but there doesn't seem to be much thought here.


"I love some things, and don't love some other things."

Guest's picture

This is no great. That's the truth.

TRICKY's picture
3950 pencils

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"just commenting to gather points i love free drinks"

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

Should read 'stub your toe for a great cause' not 'stub a toe for a great cause'.

It's funny but I think it highlights the downside of having your lights turned off.

corndogfuneral's picture
1053 pencils

More WWF ads. Was there a contest or something. Still don't get what's going on with earth hour. I could Wiki it and I will once I see an ad that makes me care enough.

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