World Wildlife Fund (WWF): Stub toe
Advertising Agency: DraftFCB, Toronto, Canada
Creative Directors: Joe Piccolo
Art Director: Joe Piccolo
Copywriter: Chris Taciuk
Additional credits: Jennifer Nagle, Jeremy Marten, Jessie Sweeney, Victor Carvalho
Published: March 2009
7 Comments
Great copy.
This art direction leaves a lot to be desired.
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brandon
www.brandonknowlden.com
Agreed... it doesn't have to be complicated, but there doesn't seem to be much thought here.
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"I love some things, and don't love some other things."
This is no great. That's the truth.
"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart
The man who stops advertising to save money is like the man who stops the clock to save time
Should read 'stub your toe for a great cause' not 'stub a toe for a great cause'.
It's funny but I think it highlights the downside of having your lights turned off.
More WWF ads. Was there a contest or something. Still don't get what's going on with earth hour. I could Wiki it and I will once I see an ad that makes me care enough.