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World Water Day: Convert

World Water Day: Convert
Your rating: None Average: 5.5 (12 votes)

Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Directors: Piyush Pandey, Abhijit Avasthi
Creative Directors: Mahesh Gharat
Art Directors: Mahesh Gharat, Anad Rane
Typographer: Mahesh Gharat ()
Illustrator: arab
Copywriter: Shekhar Jha

16 Comments

everartz's picture 7590 pencils

how about "how to convert shi*t into an ad"?
--
Everartz

| Everartz |

krautland's picture 3204 pencils

what are you, ten?
be constructive or go commenting on youtube.

john doe's picture 1575 pencils

could need some more executions.... but not bad.

djakuza's picture 521 pencils

hahaha nice first comment, better than the ad :D

tanmay's picture 91 pencils

One of the few released ads that one sees on this website. This was not only released in a leading newspaper, but it also got a great response.

bengalisweets's picture 6 pencils

BUT WHERE IS THE CALL TO ACTION IN THE FOR IT TO GET A GREAT RESPONSE???????
FAKE SCAM AD?

vidya.shankaran's picture 687 pencils

They could have touched an emotional chord if they had proceeded with the tears bit instead of trivializing the entire thing with urine distillation.

strmkid's picture 35 pencils

ok...

I like the idea, we need more water, and we need to preserve water.
...but it's obvious you just stuck world water day at the bottom with not conceptual reason as to why you did that.

ackattak's picture 396 pencils

cool beans!

Alistair C.'s picture 692 pencils

it's a good thing to know.. maybe we will not have to put it in practice, but it's interesting.

talay's picture 266 pencils

nice art direction and I agree with everartz :))))

bengalisweets's picture 6 pencils

tanmay, it sure must have got a great response....but where is the call to action in the ad??????

whitespace's picture 2055 pencils

The kid would have some decent water to drink if he didn't use it to wash his uniform after digging the hole.

aadi's picture 230 pencils

How convulated is the ad?? It really takes a lot of ugly turns between the headline and the takeaway message...
I'll go with the first comment...

Weezard's picture 50 pencils

I like the idea. Would do something about the copy though.

iambusy's picture 1663 pencils

a good example of student work by ncds...

busy.

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