World Press Photo: Important Dates - Nov 16, 1985

See the whole picture. 50 years World Press Photo at www.worldpressphoto.nl/50years

Objective
World Press Photo celebrated its 50th anniversary and took this opportunity to generate a higher awareness with the general public by motivating the (inter)national dailies and magazines to place advertisements for free.

Concept
This campaign generates web site traffic through the use of 'important dates'. Dates: an international code that represents an event in the most objective way and when isolated becomes powerful and intriguing. When properly shown, a date makes you think, makes you wonder. The dates refer to the day press photos were shot over a period of 50 years. By coincidence it might even have a special private meaning. Although, just a date is not enough. It's just part of the picture.

Target audience
Managing directors/Chief editors of the (inter)national writing press. General public; people all over the world that care about independent print media and are interested in photography and culture.

Advertising Agency: DDB Amsterdam, The Netherlands
Art Directors: Sanne Braam, Martin Cornelissen
Copywriter: Ricardo Adolfo

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12 comments

andrej dwin's picture
andrej dwin
939 pencils

are that important and well known dates in holland?
'cos to me they don't say anything. and the whole idea is mediocre. have seen better things based on this same thread of thought.

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ivan's picture
ivan

I like it because it makes me want to find out what happened on that day. Job well done.

Ivan Raszl, admin of AotW

fractalrene's picture
fractalrene
1506 pencils

I agree, but for international shows and for a global site like this, I think the actual place should be quoted too. Other than that, is a nice interactive campaign.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Was there something significant on this date?

So I have to log on to find out?

I'm going to so its worked for me, but it might just frustrate someone who doesn't have Internet access whilst they read this.

We're going to need more lube.

smudge23's picture
smudge23
171 pencils

Pretty f'ing boring if you ask me. And there's three of them.

LeeHarvey's picture
LeeHarvey
3045 pencils

Well mister Smudge, show us some of YOUR work then, I'm curious

picky2's picture
picky2
280 pencils

this is just good work. Triggers your thinking, makes me wanna see the plaatjes. If you don't get these you just a zuurpruim

DarkSide's picture
DarkSide
1068 pencils

Sometimes you go to a museum, see an exposition and think "This is good, can I use it in some of my work?"

In this case I like the original On Kawara art much better than the "inspirational" work it generated.

On Kawara "Date Paintings" http://www.diacenter.org/exhibs_b/kawara/

Rog's picture
Rog
6094 pencils

Great to see the actual Brief with the final ad.
More of it.

>>>> That's not an ad. THIS is an ad.

gienel's picture
gienel
339 pencils

moment in history good once you check the site

Gman's picture
Gman

intresting work.

itch's picture
itch
806 pencils

woah! fresh idea! i like it a lot! makes me wanna go check out what was happening

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