World Ocean Conference 2009: Coral
Average: 9 (98 votes)

After the coral reefs completely vanished, the humankind will be next.

Advertising Agency: Grey Jakarta, Indonesia
Creative Director: Agus Arbana
Art Director: Johan Bejo
Copywriter: Abimanyu Satrio
Digital Imaging: Johan Bejo
Photographer: Angki Sumanang
Published: May 2009

30 comments

Stones's picture
138 pencils
Stones

Man this is fantastic

eddysleiman's picture
2 pencils
eddysleiman

It is a fantastic idea indeed, however I would have went into different direction to display the message but still the visual is AWESOME

Marlus Lau's picture
1799 pencils
Marlus Lau

Reminded me Silent Hill.

Marlus Lau's picture
1799 pencils
Marlus Lau

Man, I just want one comment.

tappu666's picture
11 pencils
tappu666

excellent

mpared's picture
570 pencils
mpared

beautiful and simple very good well done

bauer's picture
86 pencils
bauer

Great visual and idea.
I don't like the copy that much, kinda fatalistic and could have a better call to action.

copy sale only 1.99

morse's picture
11495 pencils
morse

Superb!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

silvi's picture
4172 pencils
silvi

Excellent message. I just don´t like the logos.

Viranica's picture
233 pencils
Viranica

I love this ad sooo much :) super excellent!

AV

sold's picture
2627 pencils
sold

good art work, congrats.

firebug's picture
1125 pencils
firebug

greeaat art

dreamer_'s picture
161 pencils
dreamer_

muy buen aviso!

Smore's picture
54 pencils
Smore

Too good

alexander_bickov's picture
3321 pencils
alexander_bickov

Amazing visual

KESHAV's picture
149 pencils
KESHAV

cool creative

soya2's picture
134 pencils
soya2

awesome..... beautiful and scary at the same time

viraj avachat's picture
7 pencils
viraj avachat

Excellent Visual... Keep it up... :)

mikepants2005's picture
508 pencils
mikepants2005

Fantastic!

Copy should read:

When the coral reefs have completely disappeared, humankind will be next.

rwabels's picture
49 pencils
rwabels

great idea, very important message, but mediocre execution.

indranil's picture
30 pencils
indranil

Amazing Creation!!!

bobby666's picture
1434 pencils
bobby666

well said, well done. well, well, well...

abrauf's picture
72 pencils
abrauf

mind blowing...........

Leo Paul James's picture
22 pencils
Leo Paul James

Copy:
"The Coral Reefs, they have gone. And now, its our turn!"

Leo Paul James's picture
22 pencils
Leo Paul James

The execution is sure spooky! All those hands trying to reach out!!...God!!
But the placement of the logo isn't proper!!

atb2005's picture
13639 pencils
atb2005

"After the coral reefs completely vanished, the humankind will be next" This sentence (copy) is not even grammatically correct.
I'd say "Once the coral reefs are gone, the humankind will be next" or "Once the coral reefs vanish, the humankind will be next".
The visual, though, is stunning!

Guest's picture
Guest

you're complaining that the copy isn't grammatically correct and then both of your options are just as bad... it's not 'the' humankind, it's just humankind

Istiko's picture
165 pencils
Istiko

Keren, ide dan eksekusinya sangat seusai! Mantap

rochadian's picture
10 pencils
rochadian

idenya bagus...mantap...:)

fourwd87's picture
141 pencils
fourwd87

I stunned, means it is good Ad. though position of logo and copy is not proper.

life is either, a daring adventure or nothing