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Coral

Agency: 
Published/Aired: 
May 2009
Description: 

After the coral reefs completely vanished, the humankind will be next.

Advertising Agency: Grey Jakarta, Indonesia
Creative Director: Agus Arbana
Art Director: Johan Bejo
Copywriter: Abimanyu Satrio
Digital Imaging: Johan Bejo
Photographer: Angki Sumanang

Comments (30)

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Highest Rated

fourwd87's picture
fourwd87
Activity Score 148

I stunned, means it is good Ad. though position of logo and copy is not proper.

life is either, a daring adventure or nothing

Stones's picture
Stones
Activity Score 138

Man this is fantastic

eddysleiman's picture
eddysleiman
Activity Score 2

It is a fantastic idea indeed, however I would have went into different direction to display the message but still the visual is AWESOME

Eddy Sleiman
Visual Communications Consultant

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Reminded me Silent Hill.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Man, I just want one comment.

tappu666's picture
tappu666
Activity Score 9

excellent

mpared's picture
mpared
Activity Score 562

beautiful and simple very good well done

bauer's picture
bauer
Activity Score 126

Great visual and idea.
I don't like the copy that much, kinda fatalistic and could have a better call to action.

morse's picture
morse
Activity Score 17364

Superb!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

silvi's picture
silvi
Activity Score 4172

Excellent message. I just don´t like the logos.

Viranica's picture
Viranica
Activity Score 230

I love this ad sooo much :) super excellent!

sold's picture
sold
Activity Score 3305

good art work, congrats.

firebug's picture
firebug
Activity Score 1113

greeaat art

dreamer_'s picture
dreamer_
Activity Score 161

muy buen aviso!

Smore's picture
Smore
Activity Score 54

Too good

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Amazing visual

KESHAV's picture
KESHAV
Activity Score 149

cool creative

soya2's picture
soya2
Activity Score 134

awesome..... beautiful and scary at the same time

viraj avachat's picture
viraj avachat
Activity Score 7

Excellent Visual... Keep it up... :)

mikepants2005's picture
mikepants2005
Activity Score 504

Fantastic!

Copy should read:

When the coral reefs have completely disappeared, humankind will be next.

rwabels's picture
rwabels
Activity Score 51

great idea, very important message, but mediocre execution.

indranil's picture
indranil
Activity Score 30

Amazing Creation!!!

bobby666's picture
bobby666
Activity Score 1460

well said, well done. well, well, well...

abrauf's picture
abrauf
Activity Score 122

mind blowing...........

Leo Paul James's picture
Leo Paul James
Activity Score 22

Copy:
"The Coral Reefs, they have gone. And now, its our turn!"

Leo Paul James's picture
Leo Paul James
Activity Score 22

The execution is sure spooky! All those hands trying to reach out!!...God!!
But the placement of the logo isn't proper!!

atb2005's picture
atb2005
Activity Score 13561

"After the coral reefs completely vanished, the humankind will be next" This sentence (copy) is not even grammatically correct.
I'd say "Once the coral reefs are gone, the humankind will be next" or "Once the coral reefs vanish, the humankind will be next".
The visual, though, is stunning!

Guest's picture
Guest

you're complaining that the copy isn't grammatically correct and then both of your options are just as bad... it's not 'the' humankind, it's just humankind

Istiko's picture
Istiko
Activity Score 165

Keren, ide dan eksekusinya sangat seusai! Mantap

rochadian's picture
rochadian
Activity Score 10

idenya bagus...mantap...:)

fourwd87's picture
fourwd87
Activity Score 148

I stunned, means it is good Ad. though position of logo and copy is not proper.

life is either, a daring adventure or nothing

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