World No Tobacco Day: Time Line

When you smoke you have 10 years less on your life expectancy.

Advertising Agency: D/Araújo, Brazil
Creative Director: Luiz Dias
Art Director: Rivadávia Coura
Copywriter: Bruno Aydos
Agency Producer: Juliana Gabbardo
Published: June 2014

5 comments

kleenex's picture
kleenex
30976 pencils

different.

Zarathustra's picture
Zarathustra
60 pencils

Nice art, terrible copy

Thus spoke

Gus Camarota's picture
Gus Camarota
35 pencils

Idea is poor. Art is better.

Borgonovo Publicidad's picture
Borgonovo Publicidad
141 pencils

Art is good.

VeronicaFranco's picture
VeronicaFranco
669 pencils

Good concept, bad execution

“Advertising; A judicious mixture of flattery and threats.”
― Stephen Leacock

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