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18 comments

digifool's picture
digifool
248 pencils

I like the idea.

The only thing is this graveyard looks like a 2nd world war graveyard. And the main cause of death in the 2nd world war was definitely not smoking.

everartz's picture
everartz
7611 pencils

hold it there! non-smoking area for the dead? what's this?.. i know the idea was about making it sounds like the non-smokers gonna need to be buried a while after the smokers do! but this is ridiculous!
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Everartz

| Everartz |

Wordnerd's picture
Wordnerd
6662 pencils

the idea is "you don't smoke, you don't die (along with the smokers)"

Wordnerd's picture
Wordnerd
6662 pencils

powerful twist! like it

Saltsea's picture
Saltsea
321 pencils

Nice. Nothing more that that. Forget awards.

WeirdDog's picture
WeirdDog
209 pencils

There is nothing to forget. This ad won a silver at epica awards.
Btw... don't smoke.

linotype's picture
linotype
69 pencils

nice idea, but the art is a sketch, hope you produce it seriously someday. Because this one is terrible, but the idea is good.

capywriter's picture
capywriter
5511 pencils

is that non smoking area so blurry because of the intensive photoshop work... or am I still suffering from celebrating new year's eve?
Anyway, like the twist.

Rekker's picture
Rekker
123 pencils

a good one!!!

elmikel's picture
elmikel
1147 pencils

excellent concept! the art's lagging behind the idea...this is such an easy job to do with photoshop - it's really a pitty they didn't do it precisely...

echo for's picture
echo for
10 pencils

this idea is overused!

Qbird's picture
Qbird
142 pencils

i'm sorry to say this guys... this ad don't make any sense to me...
tho am a art based person.. but... i still can tell the difference between

"NON SMOKER AREA" and "NON SMOKING AREA"....

even if u change the copy now.. whats make you think the "rest" are smokers???

TheWordOnTheStreet.'s picture
TheWordOnTheStreet.
35 pencils

Very good idea, weak execution.

db's picture
db
44 pencils

沒感覺到多大意義……

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hadrianapolis's picture
hadrianapolis
733 pencils

Greeat one.

Guest's picture
Guest

not a good one. Concept not clear, message...what's the message here? Death is the same for all. There is a hidden racism here well, not racism but discrimination.

Work more on it guys, this is not something we can show to the client. Deadline in 24 hours! Go...!

Guest's picture
Guest

This is insensitive to war veterans and their families

Guest's picture
Guest

really

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