Smoking can kill your eyesight first.
Agency: Team Young & Rubicam, Abu Dhabi, UAE
Art Director: Krishnagopal Kodoth
Copywriter: Mohit Raviranjan, Kaushik Bhattacharya
Graphic artist: Srinivas Sarma
Executive Creative Director: Trevor Purvis
Photographer: Abdul Nasser
Digital artist: Sumeda Rathnapala
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24 Comments
very nice
Nice concept, straight, the execution could have been better with more ashes and cigarettes from the same kind (orange filter tip), I know it’s targeted to people who also smoke lights, but just for the sake of execution.
Boring. Boring. Smoking and eyesight? what's next? Smoking can cause Tsunami?
I'm sorry, but your comment sucks.
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brandon
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brandon
www.brandonknowlden.com
New research indicates a link between smoking and age-related macular degeneration which can lead to blindness. It's a valid ad with a shocking new revelation. If you are a smoker i suggest you look up the report by the AMD alliance UK.
Great ad. Tsunami comment notwithstanding. Simple and clever.
mmmhhh nice idea - photoshop a bit poor, wouldn't have been better to be shoot all together?
tight concept. ya look at it and think 'wtf?' then read. i never knew...
gotta say it is kinda odd looking, execution-wise... the ashes just don't look right... probably would've taken less time to do a real shot of some butts, too...
hope smokers can see this ad!
HAHAHHAHAHAHAHA
Good comment. Nice one... ha ha ha ha..
Simple. Just the way I like 'em.
Saving my wit for the comments
it's nice but... is your argument powerful enough. isn't the risk of cancer a more powerful statement than eyesight? maybe if its a campaign it will work better.
DD, Glad you liked it. The new research is startling. Every one knows smoking causes cancer. It was a campaign, but we managed to get one out.
Excellently conceived ad, nicely layouted, good visual support, although I feel the message could have been better placed, or well highlighted.
Other point is: who's the target audience? Is it the general society who's getting awareness about "World No Tobacco Day"? Or is it the smoker who's getting awareness of the ills of smoking?
If it is the first case, my comments above would just have made the communication better. If it is the second case, then I feel the commmunication will not be effective at all - maybe this has to do a lot with identifying the psyche of the smokers well (I do not have this understanding!!). In general I feel smokers get more influenced by visually strong / loud communication that sort of triggers some attitude changing stimuli...
More thoughts please....
ads too good loved it
I smoke, and I saw the ad. It sucks!
Where are the pro-smoking ads? How come they never get published in this site?
World no smoking day? Puh-leeze! How would "World mind your own business day."
Goddamm health nazis!
i think this idea is not good.
better to use Eye or whatever
It’s not bad, My thinking on it is that the presentation is forced it really only needs 4 or 5 cig. butts at the most and they all need to be the same.. gold label.
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good job keep it up...............
Will look better if shot i guess. Definitely Gold with better execution. Krishnagopal, don't let this go, work on it. Almost there. Keep them coming Y&R.
Fucking amazing!!!!!!!!!!!!!!!
not bad...
cool concept