World Gym: Problem, 1
You can't solve every problem with your head.
Advertising Agency: LG&F, Belgium
Creative Team: Thomas Danthine, Denis Dubrulle
Account: Pierre Lilly
Photographer: Marc Paeps
Retouching: Bee Factory
You can't solve every problem with your head.
Advertising Agency: LG&F, Belgium
Creative Team: Thomas Danthine, Denis Dubrulle
Account: Pierre Lilly
Photographer: Marc Paeps
Retouching: Bee Factory
11 comments
Gotta think fast and be quick.
Gym won't help you with that.
Buhhh!
Seriously?
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And to "be quick" you better have physical fitness. This guy looks like he's ready to go to sleep for a week, never mind having the energy or wherewithall to chase after and pick up all those papers.
Like these ads alot!
awww...look at his face, i feel bad for him!
a nice change of target audience..great stuff!!
This actually took me just a little longer to get.
But I guess it all makes sense. When you're fit, you're more nimble and agile.
The weakest of the three cos bending over and picking up paper doesn't really require much stamina. Overall though, very strong campaign. Well done.
That's what was tripping me up at first.
But I don't think this one is talking so much about physical strength as your reflexes.
this one is not as good as another two. it looks like this guy just got fired.
Yeah, he looks like he needs a bar more than a gym.
Worst one out of the three but overall I think its a brilliant and refreshing campaign.
first though: Einstein ;)