World For All: Train

Dogs cure depression. Adopt one.

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Director: Rajiv Rao
Executive Creative Director: Abhijit Avasthi
Senior Creative Directors: Srreram Athray, Elizabeth Dias
Art Director: Sanket Wadwalkar
Copywriter: Rohan D'Souza
Published: January 2013

23 comments

tickey's picture
tickey
46 pencils

like

tazyboy's picture
tazyboy
777 pencils

good one.

Troll's picture
Troll
637 pencils

Beautiful illustrations.

glutamin's picture
glutamin
107 pencils

I liked the art.
But the all executions are about the people who is trying to kill themselves, not the people in depression. Yes, depression may cause suicide but not usually. Anyway i think the easiest and the wrong way to describe depression is drawing a suicide scene.

ad libitum's picture
ad libitum
10 pencils

depression leads to suicide...if you think about the gravity of the progression. O&M thought about the same. And decided not to show somebody sitting in the dark with his/her back to the light...
I think its a wonderful ad.

Klara K.'s picture
Klara K.
2695 pencils

I fell in love with the art direction. It definitely stands out, the message is clear and it leaves me with a happy heart.

philippertl's picture
philippertl
656 pencils

Love the illustration

emiliete's picture
emiliete
646 pencils

Beautiful art.

advertising ninja's picture
advertising ninja
599 pencils

whats a senior creative director?

advertising ninja's picture
advertising ninja
599 pencils

a team does something great, the entire creative management jumps on it, its so funny : ]

advertising ninja's picture
advertising ninja
599 pencils

there is still some space for regular and associate creative director positions.. may be group heads!

Nike Diesel's picture
Nike Diesel
13389 pencils

+1 :D

kleenex's picture
kleenex
34632 pencils

I like the art style.

Kerninglife's picture
Kerninglife
160 pencils

Great! The art style fits it, in my opinion, perfectly. Dark and moody but in a more enlightening way. Beautiful!

morse's picture
morse
16547 pencils

It's sure unusual. But I like them.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mercedes's picture
mercedes
181 pencils

It's just the art style that's nice. The concept isn't any great. Guys be specific, do you really love this series as a concept? Isn't it weak?

ItMatters's picture
ItMatters
2171 pencils

I want a dog now.

chihirokiss's picture
chihirokiss
74 pencils

superb ad. kudos to oglivy & mather!

Roger Keynes's picture
Roger Keynes
5498 pencils

Gorgeous. On all levels. :)

The Jobless Writer
Will Think for Salary

vladrubis's picture
vladrubis
30 pencils

really deserves some attention. nice one O&M.

Lisbon freak's picture
Lisbon freak
473 pencils

Touching, great art direction.

jack0's picture
jack0
29 pencils

Brilliant...illustration is fab

vasant parmar's picture
vasant parmar

superb.

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