World Class Gyms: Morale
Improve yourself.
Advertising Agency: LOWE, Moscow, Russia
Creative Director / Copywriter: Andreas Mielenhausen
Art Director / Illustrator: Viktor Melamed
Published: November 2007
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6 Comments
Nice copy all around this campaign. And the quantity didn't kill the quality. Very well done guys.
"Sex sells. Truth even better."
A friend
EXCELLENT!!! Superb art direction and strong touching copies. I love this campaign, if these ads were hanging at my gym's walls, I'd never stop going there.
FER.
great art direction! illustration, typography and copywritng work as one. well done!
la ilustracion esta chevre.
[ http://eltubedeyou.blogspot.com ]
Maybe the line is good in Russian, but it's lame in English.
not big on these. the illustration is cool looking, but not sure what purpose it is serving. the lines range from bad to okay.