World Class Gyms: Morale

World Class Gyms: Morale

Improve yourself.

Advertising Agency: LOWE, Moscow, Russia
Creative Director / Copywriter: Andreas Mielenhausen
Art Director / Illustrator: Viktor Melamed
Published: November 2007

Your rating: None Average: 6.9 (13 votes)

Comments

Nice copy all around this campaign. And the quantity didn't kill the quality. Very well done guys.

fersvax's picture

EXCELLENT!!! Superb art direction and strong touching copies. I love this campaign, if these ads were hanging at my gym's walls, I'd never stop going there.

great art direction! illustration, typography and copywritng work as one. well done!

la ilustracion esta chevre.

[ http://eltubedeyou.blogspot.com ]

Maybe the line is good in Russian, but it's lame in English.

not big on these. the illustration is cool looking, but not sure what purpose it is serving. the lines range from bad to okay.