World Burn Foundation: Infants

Fires in informal settlements are almost a daily occurrence. Unfortunately most of the fatalities are infants less than a year old.
Don't leave open flames unattended.

Advertising Agency: JWT, Johannesburg, South Africa
Art Director: Warren Sassenberg
Copywriter: Mark Stoner
Creative Director: James Daniels
Illustrator: Diane Victor
Executive Creative Director: Rob McLennan

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14 comments

Rog's picture
Rog
6094 pencils

This would get attention.

>>>> That's not an ad. THIS is an ad.

Kateter's picture
Kateter
2020 pencils

extremly powerful. this one has a really bad text, but the whole series is great.

axelk's picture
axelk
286 pencils

great art direction and very powerful.shocking does the job

LeeHarvey's picture
LeeHarvey
3045 pencils

Very impactfull ads, great illustrations, nice clean art direction. A job well done.

andrej dwin's picture
andrej dwin
939 pencils

HUGE!
killing idea. the copy sounds a bit strange, but the idea saves the day alright.

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liar's picture
liar
386 pencils

but does the target audience, who is those living in informal settlement, got this and will from then onwards becareful with fire?

Kateter's picture
Kateter
2020 pencils

no doubt imho

NomadDCLXVI's picture
NomadDCLXVI
440 pencils

awesome - no doubt!

dclxvi

chintan ruparel's picture
chintan ruparel
1516 pencils

hard sell advertising with modern day art n execution. full marks!

~ old habits die hard, older ones never do ~

pabloaotw's picture
pabloaotw
235 pencils

excelente dirección de arte!

Nthngmn's picture
Nthngmn
626 pencils

very nice. A+ boys

♥ get lost ad freak ♠'s picture
♥ get lost ad f...
250 pencils

strong & creepy
♥♠

deanreed's picture
deanreed
2 pencils

Czech born artist Jiri George Dokoupil has developed this style of painting by flame many years ago and became famous by this. By originality and virtuosity. So... another stolen idea from the world of art.

Rachel.Mann's picture
Rachel.Mann
450 pencils

Well, damn. That sure is eyecatching.

Rachel will be having nightmares tonight :(

Bravo on the execution, beautiful work :D

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