World Burn Foundation: Children
A child's skin is 10 times softer and burns 40 times faster than an adult's. Not surprising most of the burn fatalities last year were under the age of 9.
Don't leave open flames unattended.
Advertising Agency: JWT, Johannesburg, South Africa
Art Director: Warren Sassenberg
Copywriter: Mark Stoner
Creative Director: James Daniels
Illustrator: Diane Victor
Executive Creative Director: Rob McLennan