World Asthma Foundation: Street

Asthma can attack you anywhere.
Knowing your symptoms could save your life.
www.worldasthmafoundation.org

Advertising Agency: Bates PanGulf, UAE
Creative Directors: Prasanna Hegde, Richard Nugent
Creative Group Head: Rajaram Ojha
Art Directors: Abdul Shafeek, Vidhu Pv, Haja Mohideen
Copywriter: Sheldon Serrao
Published: March 2012

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10 comments

everartz's picture
everartz
7589 pencils

i think they should've shown the possibilities of asthma attacks in a variety of situations, unlike what is given here which weakened the campaign. unless it was meant to show it in an empty places that all sounded similar. but after all its instructive.

| Everartz |

Hadrons's picture
Hadrons
5707 pencils

The position of the body is wrong. No accuracy, by over doing it they shoot themselves in the feet.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

sambuca's picture
sambuca
1066 pencils

why did she take her slippers off?

Hadrons's picture
Hadrons
5707 pencils

Drama ...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

JFDreamer's picture
JFDreamer
176 pencils

I think they are trying to give it the typicall look of an alley crime. The line is too literall I agree

hidearshake's picture
hidearshake
132 pencils

Major causes of asthma in the UAE are dust and humidity and …both are missing.

krazy's picture
krazy
153 pencils

Horrible photoshop...

bobby666's picture
bobby666
1460 pencils

not working fellas... sorry

neary jaclies's picture
neary jaclies
104 pencils

sorry

sang's picture
sang
55 pencils

Why are all situations at night? And only in streets?
Asthma can also attack you at anytime. When you claim anywhere, show anywhere!

black or white

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