Worksafe Victoria: Arm

It doesn't hurt to speak up.

Advertising Agency: Grey, Melbourne, Australia
Creative Director: Nigel Dawson
Art Director: Peter Becker
Copywriter: Nigel Dawson
Photographer: Hugh Peachey
Prosthetics and Effects: Nic Dorning
Published: October 2008

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Shady Zoser's picture
Shady Zoser

very nice concept.. but disgusting.

singye's picture
180 pencils

these are really powerful, grabbed me in a sec, gets the message across. I like it

miko1aj's picture
3097 pencils

great campaign.

luispiter's picture
2756 pencils

mmm i choose other add... i dont like .... is nasty

Guest commenter's picture
Guest commenter

Those are really bad, makes you want to look away!
This is no creative idea to show mutilated people!

Guest commenter's picture
Guest commenter

You guys are unbelievable! you should be ashamed...
How can you comment like that?

whitespace's picture
1953 pencils

Sure. Shame us while you hide behind anonymity.

Andy-B's picture
280 pencils

Grow up whitespace

whitespace's picture
1953 pencils

Hey if you're going to try and insult someone at least make a proper effort.

1838 pencils

These aren't very exciting concepts, but on the other hand they do the exactly the job they are required to.

This is advertising so the commenters here who don't dig this are too far up their own arses.

We're going to need more lube.

Swiss's picture
39 pencils

Effective is the word!

blacksmurf's picture
200 pencils

disgusting is the word.

easy to say "art director".

Guest commenter's picture
Guest commenter

Done before for WorkCover by Mark Collis at Cacious Clay.

Guest commenter's picture
Guest commenter

I don't think that these ads were meant to get 'nice' points. I bet a few people were more careful at work after they saw these.
Disgusting - maybe - but then it is light compared to loosing your arm or your life. They did an effective job.

alausa's picture
1414 pencils


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