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Published/Aired: 
October 2008
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Description: 

It doesn't hurt to speak up.

Advertising Agency: Grey, Melbourne, Australia
Creative Director: Nigel Dawson
Art Director: Peter Becker
Copywriter: Nigel Dawson
Photographer: Hugh Peachey
Prosthetics and Effects: Nic Dorning

Comments (8)

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whitespace
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You are missing the mark slightly... the idea isn't just in the visual, it's in the headline. The line explains how this happened, and the tagline tells you the solution.

The message isn't just "be careful or you'll end up like this".

You may not like it, but you're not a blue collar worker on minimum wage under a strict foreman. This ad speaks to the target audience, and effectively so. This is responsible advertising.

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