Workplace Safety Insurance Board: Manual

Lack of training can kill.
prevent-it.ca

Advertising Agency: DRAFTFCB, Toronto, Canada
Creative Directors: Robin Heisey, Joe Piccolo, Chris Taciuk
Art Director: Graham Tingle
Copywriter: Jef Petrossi
Photographer: Vincent Dixon
Published: November 2007

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5 comments

71 pencils

luckyWednesday, February 13, 2008 - 07:15

it's hell stupid campaign

229 pencils

hcook5150Wednesday, February 13, 2008 - 08:18

I think it's awesome, VD is amazing

www.hkstudiosinc.com

53 pencils

ClintWednesday, February 13, 2008 - 09:25

I like the other two executions, but this one goes against the campaign idea. It is not the manual that kills you - it is NOT having or reading the manual that kills you. Awesome execution though.

86 pencils

pooja gadodiaThursday, February 14, 2008 - 06:14

http://www.watshow.com
hilarious

1424 pencils

dollypoppinMonday, June 6, 2011 - 04:14

I like this, not 'cause it's too brilliant, but 'cause it's funny. Stupidly funny, but very true-to-life. :)

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"Nihil sub sole novum"

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