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Workplace Safety Insurance Board: Manual

Workplace Safety Insurance Board: Manual
Your rating: None Average: 4 (26 votes)

Lack of training can kill.
prevent-it.ca

Advertising Agency: DRAFTFCB, Toronto, Canada
Creative Directors: Robin Heisey, Joe Piccolo, Chris Taciuk
Art Director: Graham Tingle
Copywriter: Jef Petrossi
Photographer: Vincent Dixon
Published: November 2007

5 Comments

lucky's picture 71 pencils
lucky | Wed, 2008-02-13 07:15

it's hell stupid campaign

hcook5150's picture 229 pencils
hcook5150 | Wed, 2008-02-13 08:18

I think it's awesome, VD is amazing

www.hkstudiosinc.com

Clint's picture 53 pencils
Clint | Wed, 2008-02-13 09:25

I like the other two executions, but this one goes against the campaign idea. It is not the manual that kills you - it is NOT having or reading the manual that kills you. Awesome execution though.

pooja gadodia's picture 86 pencils
pooja gadodia | Thu, 2008-02-14 06:14

http://www.watshow.com
hilarious

http://www.watshow.com

screaminmetaphor's picture 1404 pencils
screaminmetaphor | Mon, 2011-06-06 03:14

I like this, not 'cause it's too brilliant, but 'cause it's funny. Stupidly funny, but very true-to-life. :)

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