Workplace Safety Insurance Board: Manual
Lack of training can kill.
prevent-it.ca
Advertising Agency: DRAFTFCB, Toronto, Canada
Creative Directors: Robin Heisey, Joe Piccolo, Chris Taciuk
Art Director: Graham Tingle
Copywriter: Jef Petrossi
Photographer: Vincent Dixon
Published: November 2007








Comments
it's hell stupid campaign
I think it's awesome, VD is amazing
www.hkstudiosinc.com
I like the other two executions, but this one goes against the campaign idea. It is not the manual that kills you - it is NOT having or reading the manual that kills you. Awesome execution though.
That is right. As a student I've made such logical mistakes too.
http://www.watshow.com
hilarious
http://www.watshow.com