Workplace Safety Insurance Board: Earbuds
Distractions can kill.
prevent-it.ca
Advertising Agency: DRAFTFCB, Toronto, Canada
Creative Directors: Robin Heisey, Joe Piccolo, Chris Taciuk
Art Director: Graham Tingle
Copywriter: Jef Petrossi
Photographer: Vincent Dixon
Published: November 2007


11 comments
holy shit... an giant ipod is following me....
nice execution.
Vincent Dixon rocks, I'm his biggest fan.
www.hkstudiosinc.com
Revenge of the iPods?
interesting campaign, and effective
http://jazarah.net/
It's certainly has impact, but is it too much of an easy way out?
The idea is not really that good. But of course the execution is powerful.
Not nearly as good as this:
http://adsoftheworld.com/media/print/nsw_police_department_body
Dave
the execution seems impressive..idea is ok..a very automatic choice...
http://www.watshow.com
nice:)...i like the concept
the best terrible campaign.............
i don't know. IMHO, it's something wrong with the BIG things...
why it should be that big? so we see that the ipod kills? or even the giant manuals?
end of joy, enjoy