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Workplace Health and Safety Queensland: Tractor
Dangers lurk in every workplace.
We help you avoid them. www.dir.qld.gov.au
Let's not meet by accident.
Agency: Gallery, Brisbane, Australia
Creative Director: Anthony Douglas
Art Director: Aaron Nielsen
Copywriter: Jonathan Cant
Illustrator: George Dedic
Photographer: Erik Williamson
Retoucher: Justin Overall (ION)
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Comments
heh, the tractor has two diffrent sets of profiles on the front tires.
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
And 'twas also made to look like a scorpion, I can see... hmmm... still love the copy, tho.
BrandSurgeon
Would be 100% better without the sign graphic/headline.
I entirely disagree, i liked that element best.
Doesn't work as well as the first two.
Let's not meet by accident??? horrible
its weird.
Government Department Campaign Massacre!
good enough isn't good enough
personally i like it when someone explains why they don't like something. maybe it's just the student in me. but the egos here don't seem to want to.
andyS
see my response to Forklift.
You're right about there being alot of egos on this site, you could always wind them up, it passes a slow day.
Rog
Have you ever considered that these were posters and not press ads. Maybe government departments have specific typefaces and weights that have to be used depending on what the medium or haven't you ever seen a styleguide before??? Posters need a big "CLUNKY" headline for obvious reasons.
I personnaly agree with you about these posters and think they are great,
however I just wanted to point out, it says it is a print ad at the top of the page, so its definately not a poster.
;-)
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