27 comments

washiam's picture
washiam
445 pencils

I totally like these, especially great AD , nice!!

me thinks's picture
me thinks
722 pencils

Love the execution and the copy. Perfect.

wgeddes's picture
wgeddes
298 pencils

these are a little too busy, visually. they should redo the art direction.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

A little? That's an understatement.
I agree with you 100%.
This is a classic example of creatives not being able to decide what to communicate first.
What's the dominant element here? Is it the visual? The headline? The road sign?
They're all fighting with each other for attention, it kinda DOES look like a horrible "accident" itself...

Tero Ylitalo's picture
Tero Ylitalo
606 pencils

One of the greatest copy in long time.

"Pastes like shit."

brandsurgeon's picture
brandsurgeon
693 pencils

I really don't care 'bout the art direction on this one, but with that copy, I'm totally sold! (meanwhile, the forklift looks really cute as the shot makes it look like a monster with two red glowing eyes.

BrandSurgeon

Most times, worst enemies used to be best friends...

sutho's picture
sutho
92 pencils

Nice idea.

Terrible art direction.

Very dated.

I don't know what to look at first.

The hero should be the monster forklift.

Then the line second. Somewhere small but eye catching.

And all you need after that is the sign small at the bottom.

8/10 idea and copy
3/10 art direction.

Chris's picture
Chris
1987 pencils

80's art direction,

but the idea is good.

Tapper's picture
Tapper
490 pencils

Seems a bit punny no.

Strip. Strip. Strip.

ellehcimeo's picture
ellehcimeo
3522 pencils

it feels like there are several ideas in this one ad.
i think they could have squeezed at least 2 different ads out of this one.
love the line "let's not meet by accident"
agree that the art direction is kind of scanky.

Minimum's picture
Minimum
1496 pencils

but...but...but...we met by accident

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ellehcimeo's picture
ellehcimeo
3522 pencils

no. we didn't. ;)

Minimum's picture
Minimum
1496 pencils

and again, you made me smile. I love it when you do that.

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Twombl's picture
Twombl
184 pencils

Good idea for a Retro Advertising section.

basuca's picture
basuca
48 pencils

great copy. Who cares if looks like... what? 80's? sorry art directors, sometimes a good text do the job.

leftfield's picture
leftfield
165 pencils

Don't be ridiculous Basuca.

What century are u living in?

It's the picture that drives the ad.

Not the copy.

Try a course in art direction

Tero Ylitalo's picture
Tero Ylitalo
606 pencils

Now, this is one of the main issues in advertising. In my opinion, if you have strong enough copy, forget the whole picture - and vice versa. What I've noticed as a copywriter is that ADs, in general, cannot plan any advertising without their marks. On the other hand, I can be completely satisfied with an ad that doesn't have any copy, if the visual is strong enough.

I guess I'm too humble? ;)

"Pastes like shit."

Minimum's picture
Minimum
1496 pencils

A picture and a copy should be balanced perfectly. If one of the two is out of balance the one that is less will be picked on how good your image is. For an ad should draw your attention, when it has your complete attention you wnat to know what it is about. A normal copy could give that info, a good copy would stick in your head. A perfect copy maked you buy it.

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

timcurrysbadaccent's picture
timcurrysbadaccent
83 pencils

cool idea. but it looks like the governement client has made a few additions.

it's amazing the idea survived. that deserves a congratulations.

klaussnow's picture
klaussnow
1675 pencils

looks like we have a love match up there...

... its already been done...

Rog's picture
Rog
6094 pencils

Kinda silly, totally overblown idea/image, so...
Lose the main headline.
Play down the 'sign'.

good enough isn't good enough

>>>> That's not an ad. THIS is an ad.

Skor's picture
Skor
208 pencils

Agree with that...the main headline and the signline dont really go together..

The signline is more than enough, I feel...

Wild's picture
Wild
14 pencils

Solid work, Azza! Hope RIngo is now house trained.

leftfield's picture
leftfield
165 pencils

Every picture tells a story.

Therefore pictures rule.

Therefore art directors rule.

It's a visual world.

therefore you only need straight lines to explain the weird picture and the proposition.

Which any dumb art director can write.

You only need a smart line when the art director fucks up.

Unless of course it's an all copy ad.

Am I saying the writer is obsolete?

No.

But they now have to think visually.

A total reversal of the 80's when writers ruled and art directors were the dummies.

What you sow you reap.

ellehcimeo's picture
ellehcimeo
3522 pencils

i don't know exactly what you are getting at, but my copywriter and i switch roles all the time. he respects me and i respect him. sometimes i come up with the line and he comes up with the visual. i know lots of art directors who start off writing lines before they start with thumbnails. and writers who draw little pictures before they write copy.

i'm not sure if there is some kind of point that you are trying to make, but i don't think art directors rule, it's a partnership, sometimes there is conflict, but i would only ever say that my copywriter was useless if i wanted to have a good wrestling match... which i do sometimes... and so does he.
neither one "rules".

maybe i was just really lucky to have landed such a professional, collaborative, fun, and creative copywriter.

Minimum's picture
Minimum
1496 pencils

A picture and a copy should be balanced perfectly. If one of the two is out of balance the one that is less will be picked on how good your image is. For an ad should draw your attention, when it has your complete attention you wnat to know what it is about. A normal copy could give that info, a good copy would stick in your head. A perfect copy makes you buy it.

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Guest's picture
Guest

This is a classic example of creatives not being able to decide what to communicate first.
What's the dominant element here? Is it the visual? The headline? The road sign?
They're all fighting with each other for attention, it kinda DOES look like a horrible

Log in or register to post comments