Woolite: Free Tibet

Don't let it fade away.

Advertising Agency: EuroRSCG Prague, Czech Republic
Creative Director / Copywriter: Filip Kukla
Creative Director: Dejan Stajnberger
Art Director / Photographer: Zoltan Matuska
Published: October 2008

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34 comments

Guest commenter's picture
Guest commenter

Cool stuff, nice approach and fresh.

Rastamathamba420's picture
Rastamathamba420
247 pencils

I like it!... i love the concept and the cause.

Toro's picture
Toro
1007 pencils

Nice idea but why what has this brand got to do with political issues like these? As if the target consumer cares?

pscs's picture
pscs
440 pencils

I think that it's best for a company to leave political issues alone... not that the consumers care or not, but they're playing with their brand image.

whitespace's picture
whitespace
1953 pencils

Untrue. That's what the PR folks are there for... making sure the company looks like it cares. Ultimately, a memorable company/brand is a person, complete with personalities and political viewpoints. That takes some balls, and most lemmings don't have them.

Guest commenter's picture
Guest commenter

I think you underestimate how important cause advertising is to consumers.

Guest commenter's picture
Guest commenter

It's very, very fresh and clear. I love it. 10/10

Fabian Kirner's picture
Fabian Kirner
270 pencils

Great! Next theme: Greenpeace-something!

Guest commenter's picture
Guest commenter

Good concept, but there's no point dragging political aspects into the game
and freeing tibet is a NO NO

SeanMartin's picture
SeanMartin

I can just about see it now:

"We go live to the protest outside the UN with NBC News reporter Frank Stewart. Frank, what can you tell us?"

"Well, it's yet another protest against the Chinese and their treatment of the monks in Tibet. UN officials are trying to quell the demonstrators, but that doesnt seem to be working, and the New York police have just arrived. But we should also mention that this demonstration is brought to you by Woolite."

Well, why not...

Renan Correa's picture
Renan Correa
186 pencils

When you do more than de usual, when you "teaches" life issues, its very very nice. Congratulations.

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www.correa.carbonmade.com

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www.cargocollective.com/renancorrea

STRTLRS's picture
STRTLRS
1607 pencils

Hmmm, for starter, a detergent won't keep printed inks from fading away, it will only protect the color of the fabric. But technicalities aside, this won't sell a single jug of Woolite because it makes no connection with the target. Oh, and good luck selling this product in China...

www.storytellerscreative.com

---------------
I think, therefore... yeah.

m í t i c o's picture
m í t i c o
676 pencils

Aprobado el aviso, sin cambios !!!

kingofthriller's picture
kingofthriller

相当烂的创意,就靠一点自由主义意识来赚取分裂分子的眼球,抵制捷克的Euro

Guest's picture
Guest

hah......Czech still has some conscience I think. Not like those ppl live long under the dictatorship and losing it.

Guest commenter's picture
Guest commenter

FRESH?????????????????????????????????????????????????????? IT SMELL LIKE VERY OLD, AND I REMEMEBR IS THOUSANDS TIME DONE, ABOUT COLOR, OR IMAGES PRINTED ON IT....
OLD OLD OLD OLD OLD !

Guest commenter's picture
Guest commenter

傻比广告啊

Guest commenter's picture
Guest commenter

you guys call this fresh??

where am i?

G.J.'s picture
G.J.
149 pencils

Nice - current affairs, borrowed interest - simple and lovely.

JamaisVu's picture
JamaisVu
410 pencils

It won't sell in China.

Guest commenter's picture
Guest commenter

bullshit

zouyuan's picture
zouyuan
3 pencils

wat the fuck was that

clairec's picture
clairec
256 pencils

Haha, I did this concept for my student portfolio a few years ago. Nice!

luispiter's picture
luispiter
2756 pencils

http://mimundoenotromundo.blogspot.com/

i like it, fabulous concept

Guest commenter's picture
Guest commenter

it's very stupid to be involved in some political arguments.It will lose Chinese market at all. But that's ok if it doesn't want to extend internationally.

Guest commenter's picture
Guest commenter

tibet is belong China

Guest commenter's picture
Guest commenter

FUCK FREE TIBET!!!!!!!!!!!!!!
FUCK "EuroRSCG Prague, Czech Republic"!!!!!

Toro's picture
Toro
1007 pencils

Can we stick to discussing ads instead of politics?

whitespace's picture
whitespace
1953 pencils

HOORAY FOR ANONYMOUS POSTS! WOOO~!

Guest commenter's picture
Guest commenter

that means you dont know china at all!

Guest commenter's picture
Guest commenter

so you're not supposed to create ads with a political undertone? why?
look at the american election, this shirt is like michael moore....
and i love it. someone dared to say what they were thinking! kudos

Guest commenter's picture
Guest commenter

A very bad idea!
This guy did not know how much understanding of Tibet?

Guest commenter's picture
Guest commenter

A very bad idea!
This guy did not know how much understanding of Tibet?
A very bad idea!
This guy did not know how much understanding of Tibet?
A very bad idea!
This guy did not know how much understanding of Tibet?

Toro's picture
Toro
1007 pencils

get lost

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