Woolite: Free Tibet
Don't let it fade away.
Advertising Agency: EuroRSCG Prague, Czech Republic
Creative Director / Copywriter: Filip Kukla
Creative Director: Dejan Stajnberger
Art Director / Photographer: Zoltan Matuska
Published: October 2008
Comments
Cool stuff, nice approach and fresh.
I like it!... i love the concept and the cause.
http://fcoutino.blogspot.com
Nice idea but why what has this brand got to do with political issues like these? As if the target consumer cares?
I think that it's best for a company to leave political issues alone... not that the consumers care or not, but they're playing with their brand image.
Untrue. That's what the PR folks are there for... making sure the company looks like it cares. Ultimately, a memorable company/brand is a person, complete with personalities and political viewpoints. That takes some balls, and most lemmings don't have them.
I think you underestimate how important cause advertising is to consumers.
It's very, very fresh and clear. I love it. 10/10
Great! Next theme: Greenpeace-something!
Good concept, but there's no point dragging political aspects into the game
and freeing tibet is a NO NO
I can just about see it now:
"We go live to the protest outside the UN with NBC News reporter Frank Stewart. Frank, what can you tell us?"
"Well, it's yet another protest against the Chinese and their treatment of the monks in Tibet. UN officials are trying to quell the demonstrators, but that doesnt seem to be working, and the New York police have just arrived. But we should also mention that this demonstration is brought to you by Woolite."
Well, why not...
When you do more than de usual, when you "teaches" life issues, its very very nice. Congratulations.
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Hmmm, for starter, a detergent won't keep printed inks from fading away, it will only protect the color of the fabric. But technicalities aside, this won't sell a single jug of Woolite because it makes no connection with the target. Oh, and good luck selling this product in China...
www.storytellerscreative.com
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www.storytellerscreative.com
Aprobado el aviso, sin cambios !!!
相当烂的创意，就靠一点自由主义意识来赚取分裂分子的眼球，抵制捷克的Euro
hah......Czech still has some conscience I think. Not like those ppl live long under the dictatorship and losing it.
FRESH?????????????????????????????????????????????????????? IT SMELL LIKE VERY OLD, AND I REMEMEBR IS THOUSANDS TIME DONE, ABOUT COLOR, OR IMAGES PRINTED ON IT....
OLD OLD OLD OLD OLD !
傻比广告啊
you guys call this fresh??
where am i?
Nice - current affairs, borrowed interest - simple and lovely.
No matter wat you do,
33% of the people will love it,
33% of the people will hate it,
And the rest won't give a fcuk.
It won't sell in China.
bullshit
wat the fuck was that
Haha, I did this concept for my student portfolio a few years ago. Nice!
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http://mimundoenotromundo.blogspot.com/
i like it, fabulous concept
http://myappleapps.blogspot.com/
http://mimundoenotromundo.blogspot.com/
it's very stupid to be involved in some political arguments.It will lose Chinese market at all. But that's ok if it doesn't want to extend internationally.
tibet is belong China
FUCK FREE TIBET！！！！！！！！！！！！！！
FUCK "EuroRSCG Prague, Czech Republic"!!!!!
Can we stick to discussing ads instead of politics?
HOORAY FOR ANONYMOUS POSTS! WOOO~!
that means you dont know china at all!
so you're not supposed to create ads with a political undertone? why?
look at the american election, this shirt is like michael moore....
and i love it. someone dared to say what they were thinking! kudos
A very bad idea!
This guy did not know how much understanding of Tibet?
A very bad idea!
This guy did not know how much understanding of Tibet?
A very bad idea!
This guy did not know how much understanding of Tibet?
A very bad idea!
This guy did not know how much understanding of Tibet?
get lost
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