Wonderbra: Umbrella

Art Director: Julien Hablainville
Copywriter: Julien Sens
Published: December 2007

45 comments

hcook5150's picture
hcook5150
229 pencils
LimitedTimeOffer's picture
LimitedTimeOffer
200 pencils

Why was it shot in this fine architectural environment? Is there some other additional messaging I should be getting beyond the obvious?

brainzed's picture
brainzed
652 pencils

No… It's just Paris…

volumen's picture
volumen
330 pencils

it doesn't look like shooting in Paris, but in Prague. I know this place behind the National Theater (thanks the surface very often occupied by skateboarders:-)
i see no added message in architecture.

Ag's picture
Ag
305 pencils

It isnt raining!!

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

hahahah nice, but actually, i've seen a lot of people walkin around with umbrellas as a fashion thing to protect them from the sun and look like Audrey Hepburn or something .

Signe_S's picture
Signe_S
357 pencils

No, but the umbrella´s stuck! Ü

Tincho's picture
Tincho
1093 pencils

Hahahah, cool.

Its true it should be raining, and it looks like its an indoor shot.

banana tom's picture
banana tom
40 pencils

Overdone, sweet potato

bknowlden's picture
bknowlden
3647 pencils

I've seen a lot better...
--
brandon

www.carpetestes.org

Rog's picture
Rog
6092 pencils

Very cleveage.

>>>> That's not an ad. THIS is an ad.

mikelite's picture
mikelite
1031 pencils

enough with the softballs already...

http://mikelightman.com/blog

beesting's picture
beesting
220 pencils

everyone got wat u want to say.

but there is an umbrella....but no rain...no sun

there are shopping bags...and no shops but sm architectural beauty

jiahsisco's picture
jiahsisco
246 pencils

a lot of criticism for a fairly high rating.

Get-a-Fix's picture
Get-a-Fix
351 pencils

Apart from the rain bit, it's a very neat concept. Titillating!

j2mango's picture
j2mango
534 pencils

i will never buy wonderbra

Kateter's picture
Kateter
2029 pencils

she should be walking as well. why is she standing with umbrella in the middle of the square with no rain? for no reason, obviously.

or change the location (waiting ont raffic lights for example).

this ad needs more work.

Goblin's picture
Goblin
409 pencils

Lol, I can just imagine first idea about this one...two beers, ashtray :) simpatic

Senhora Kolossa's picture
Senhora Kolossa
483 pencils

wtf, seems to be a boobies work!

imke's picture
imke
472 pencils

Wonder ad....

"No think is impossible"
---------------------------
http://mikeyonjan.blogspot.com/

J.Zdaniuk's picture
J.Zdaniuk
74 pencils

I think the setting is a reference to the sturdy architectural structure of the wonderbra product. I mean look at the arches, looks like they are stiff, strong boob references to me.

JAGGY's picture
JAGGY
1382 pencils

OK. Even a girl without 'pushed up boobs' can do that. Not as good as wonderbra ads.

Jaggy, MICA Ahmedabad

EL TRUCHO SALVAJE's picture
EL TRUCHO SALVAJE
40 pencils

¿que pasa con wonderbra?, cual es el punto de esta idea.

HappyBirthday's picture
HappyBirthday
16 pencils

the idea is ok...won't win any awards, which is why i'm sure it was produced, Furthermore, it's very badly art directed, and the shot is terrible...end of story
sorry chaps : (

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Beutiful, simple, subtle.
I love it it.

www.jpmountford.com

The good lord's picture
The good lord

After looking around for what it is that I am missing, I smirked.
When I smirk, civilizations are created.

elmikel's picture
elmikel
1147 pencils

show her from the front side!

anyway, looks like there's an endless well of ideas for wonderbra but surely diminishing bunch of fresh ones...

act's picture
act
535 pencils

bad old joke, could've been funny a decade ago.

sijupsree's picture
sijupsree
5 pencils

nice

thefabric's picture
thefabric
37 pencils

sorry guys, this is personnal work, Publicis is not behind this. thanks for the comments.
http://crad.carbonmade.com/

adrianapr's picture
adrianapr
1238 pencils

why on earth they put Publicis???? julien et julien...
holy crap.

thefabric's picture
thefabric
37 pencils

they did not specify Publicis, there was confusion simply

ivan's picture
ivan

My bad! Sorry

Ivan Raszl, admin of AotW

adrianapr's picture
adrianapr
1238 pencils

i'm glad to hear that.
thanks

Mr.Top's picture
Mr.Top
728 pencils

she should be windowshopping on a rainy day... then it would make sense the whole shabang.

vaikunta's picture
vaikunta
64 pencils

I want to be a copywriter in this print!

ivan's picture
ivan

Pls remember that copywriters do not only write copy, but conceptualize. So being a cw on this ad is indeed an achievement.

Ivan Raszl, admin of AotW

muraliduggineni's picture
muraliduggineni
104 pencils

NEW BALLS PLEASE...

murali duggineni

csricharan's picture
csricharan
17 pencils

wonderbra is about the wonders a push-up bra can do to a woman's confidence. so any communication about exaggerated breast size and cheap visual gimmickry does nothing for the brand or the creator. except passing for advertising masturbation.

if you're going to do something for wonderbra, the least you can do is at least take the original idea forward.

would you do the same if it was your brand and your money?

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Kudos to you thefabric.

It's a great idea and very well executed. I've seen fully paid up ads with far less inspiration, and far worse direction. I love it when someone credits their audience with intelligence.

In fact I wish I'd thought of it.

www.jpmountford.com

puducu2's picture
puducu2
14 pencils

great idea... too bad wonderbra already done it before you, however i cant find it anywhere on the net.

Senhora Kolossa's picture
Senhora Kolossa
483 pencils

wtf? seems to be a umbrella, ella, ella, e, e, e work!

awenindo's picture
awenindo
215 pencils

most people seem to miss the point, looking for literal things like "look its not raining..." and "any girl with boobs can do that"...duh?

Guest's picture
Guest

i don't get it. someone explain?

nnnnnf's picture
nnnnnf
2 pencils

Overdone, sweet potato

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