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Comments (45)

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Highest Rated

nnnnnf's picture
nnnnnf
Activity Score 2

Overdone, sweet potato

hcook5150's picture
hcook5150
Activity Score 229
LimitedTimeOffer's picture
LimitedTimeOffer
Activity Score 200

Why was it shot in this fine architectural environment? Is there some other additional messaging I should be getting beyond the obvious?

brainzed's picture
brainzed
Activity Score 652

No… It's just Paris…

volumen's picture
volumen
Activity Score 330

it doesn't look like shooting in Paris, but in Prague. I know this place behind the National Theater (thanks the surface very often occupied by skateboarders:-)
i see no added message in architecture.

Ag's picture
Ag
Activity Score 305

It isnt raining!!

Ad Junkie At Large's picture
Ad Junkie At Large
Activity Score 554

hahahah nice, but actually, i've seen a lot of people walkin around with umbrellas as a fashion thing to protect them from the sun and look like Audrey Hepburn or something .

Signe_S's picture
Signe_S
Activity Score 357

No, but the umbrella´s stuck! Ü

Tincho's picture
Tincho
Activity Score 1093

Hahahah, cool.

Its true it should be raining, and it looks like its an indoor shot.

banana tom's picture
banana tom
Activity Score 40

Overdone, sweet potato

bknowlden's picture
bknowlden
Activity Score 3647

I've seen a lot better...
--
brandon

www.carpetestes.org

Rog's picture
Rog
Activity Score 6082

Very cleveage.

>>>> That's not an ad. THIS is an ad.

mikelite's picture
mikelite
Activity Score 1031

enough with the softballs already...

http://mikelightman.com/blog

beesting's picture
beesting
Activity Score 220

everyone got wat u want to say.

but there is an umbrella....but no rain...no sun

there are shopping bags...and no shops but sm architectural beauty

jiahsisco's picture
jiahsisco
Activity Score 246

a lot of criticism for a fairly high rating.

Jiah Sisco
www.mediadrink.com

Get-a-Fix's picture
Get-a-Fix
Activity Score 351

Apart from the rain bit, it's a very neat concept. Titillating!

j2mango's picture
j2mango
Activity Score 534

i will never buy wonderbra

Kateter's picture
Kateter
Activity Score 2029

she should be walking as well. why is she standing with umbrella in the middle of the square with no rain? for no reason, obviously.

or change the location (waiting ont raffic lights for example).

this ad needs more work.

Goblin's picture
Goblin
Activity Score 410

Lol, I can just imagine first idea about this one...two beers, ashtray :) simpatic

________

www.itonijesve.com

Senhora Kolossa's picture
Senhora Kolossa
Activity Score 483

wtf, seems to be a boobies work!

imke's picture
imke
Activity Score 472

Wonder ad....

"No think is impossible"
---------------------------
http://mikeyonjan.blogspot.com/

J.Zdaniuk's picture
J.Zdaniuk
Activity Score 74

I think the setting is a reference to the sturdy architectural structure of the wonderbra product. I mean look at the arches, looks like they are stiff, strong boob references to me.

JAGGY's picture
JAGGY
Activity Score 1382

OK. Even a girl without 'pushed up boobs' can do that. Not as good as wonderbra ads.

Jaggy, MICA Ahmedabad

EL TRUCHO SALVAJE's picture
EL TRUCHO SALVAJE
Activity Score 40

¿que pasa con wonderbra?, cual es el punto de esta idea.

HappyBirthday's picture
HappyBirthday
Activity Score 16

the idea is ok...won't win any awards, which is why i'm sure it was produced, Furthermore, it's very badly art directed, and the shot is terrible...end of story
sorry chaps : (

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

Beutiful, simple, subtle.
I love it it.

www.jpmountford.com

The good lord's picture
The good lord

After looking around for what it is that I am missing, I smirked.
When I smirk, civilizations are created.

elmikel's picture
elmikel
Activity Score 1147

show her from the front side!

anyway, looks like there's an endless well of ideas for wonderbra but surely diminishing bunch of fresh ones...

act's picture
act
Activity Score 535

bad old joke, could've been funny a decade ago.

sijupsree's picture
sijupsree
Activity Score 5

nice

thefabric's picture
thefabric
Activity Score 37

sorry guys, this is personnal work, Publicis is not behind this. thanks for the comments.
http://crad.carbonmade.com/

adrianapr's picture
adrianapr
Activity Score 1238

why on earth they put Publicis???? julien et julien...
holy crap.

thefabric's picture
thefabric
Activity Score 37

they did not specify Publicis, there was confusion simply

ivan's picture
ivan

My bad! Sorry

adrianapr's picture
adrianapr
Activity Score 1238

i'm glad to hear that.
thanks

Mr.Top's picture
Mr.Top
Activity Score 728

she should be windowshopping on a rainy day... then it would make sense the whole shabang.

vaikunta's picture
vaikunta
Activity Score 64

I want to be a copywriter in this print!

ivan's picture
ivan

Pls remember that copywriters do not only write copy, but conceptualize. So being a cw on this ad is indeed an achievement.

muraliduggineni's picture
muraliduggineni
Activity Score 104

NEW BALLS PLEASE...

murali duggineni

csricharan's picture
csricharan
Activity Score 17

wonderbra is about the wonders a push-up bra can do to a woman's confidence. so any communication about exaggerated breast size and cheap visual gimmickry does nothing for the brand or the creator. except passing for advertising masturbation.

if you're going to do something for wonderbra, the least you can do is at least take the original idea forward.

would you do the same if it was your brand and your money?

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

Kudos to you thefabric.

It's a great idea and very well executed. I've seen fully paid up ads with far less inspiration, and far worse direction. I love it when someone credits their audience with intelligence.

In fact I wish I'd thought of it.

www.jpmountford.com

puducu2's picture
puducu2
Activity Score 14

great idea... too bad wonderbra already done it before you, however i cant find it anywhere on the net.

Senhora Kolossa's picture
Senhora Kolossa
Activity Score 483

wtf? seems to be a umbrella, ella, ella, e, e, e work!

awenindo's picture
awenindo
Activity Score 215

most people seem to miss the point, looking for literal things like "look its not raining..." and "any girl with boobs can do that"...duh?

Guest's picture
Guest

i don't get it. someone explain?

nnnnnf's picture
nnnnnf
Activity Score 2

Overdone, sweet potato

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