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47 comments

like.a.boy's picture
like.a.boy
227 pencils

So the boobies become so big that it can hold on to a pencil?
Seriously if I ain't working in advertising/never seen someone done that before/not perverted in nature,
it will take me forever to get the idea.
Nice idea, but too smart for silly boy like me.

Ag's picture
Ag
305 pencils

I dont get it...

bknowlden's picture
bknowlden
3647 pencils

Apparently you two haven't had the pleasure of knowing a woman that could do this... I think the ad is clever, but I agree that it is too clever.

like.a.boy's picture
like.a.boy
227 pencils

Sad to say, I don't know any wonder women can achieve that with my humble pencil : )

ivan's picture
ivan

Have you guys ever heard of the pencil test?

Ivan Raszl, admin of AotW

Ag's picture
Ag
305 pencils

I havent...

Boony wants a beer's picture
Boony wants a beer
380 pencils

Is the spread supposed to resemble a pair of breasts with the pencil being held in the cleavage? Because if so, then the "pencil test" theory is totally wrong. The test is supposed to be done UNDER the breasts, not between. And if it's done under and the woman is wearing a Wonderbra, the pencil should be on the floor, as there would be no sagging and it would fall.

And in that case, that ad has already been done. And it was done for Wonderbra. If I can find it, I'll post a link.

Tero Ylitalo's picture
Tero Ylitalo
577 pencils

Boobieliscious! And yes, the ad makes perfect sense.

"Pastes like shit."

msred's picture
msred
491 pencils

y dont i get this?

copywriter.txt's picture
copywriter.txt
828 pencils

Boys, don't disappoint me. :)

addyhoch10's picture
addyhoch10
2592 pencils

i have to admit i never heard of the pencil test. thanks for the link ivan!
and i will definitely look for this film, 'breast men' (for general knowledge reasons)

btw, according to the comments it doesn't seem to be common knowledge, maybe it is in sweden but i think even less women know what the pencil test is, right?

copycomoelcopi's picture
copycomoelcopi
822 pencils

well, somehow, wonderbra ads never seemed to be directed to women…

addyhoch10's picture
addyhoch10
2592 pencils

the ones with the good looking guys admiring the first-person-POV-woman was a hundred % directed to women.
i think they were much better than all these "big hands" etc ads.
to say it makes women more admirable is a much stronger selling prop than to say it makes them just the perfect sex object

A. J. SMITH's picture
A. J. SMITH
2838 pencils

they are, they are supposed to show women what they can do to men if they wear one.

elmikel's picture
elmikel
1147 pencils

well, it takes some time to understand...maybe too clever. I think I'll try it on my girlfriend :)
...but I really don't think it's a common knowledge. But who knows what they have there in Sweden...I'd like to go there someday...

copywriter.txt's picture
copywriter.txt
828 pencils

What they have in Sweden? A lot of amazing nasty blonde girls with tiny little thongs (see http://victoriasilvstedt.com). They also have a lot of tuna fish if you prefer. :)

elmikel's picture
elmikel
1147 pencils

Thanx man. Though I prefer brunettes, this girl is really beautiful.
Hey guys! Stop talking about ads and have a look :)

mikelite's picture
mikelite
1031 pencils

Another new name for this site: WonderBraAdsOfTheWorld.com

ivan's picture
ivan

Hope somebody is registering all these names! ;)

Ivan Raszl, admin of AotW

mj's picture
mj
71 pencils

can we replace a pencil by anything?

like.a.boy's picture
like.a.boy
227 pencils

yes, with yours : )

MCP's picture
MCP
231 pencils

Almost exactly the same ad was done in South Africa about 3 years ago. By TBWA Hunt Lascaris I think.

Tim Weasle's picture
Tim Weasle
72 pencils

Man, no one heard of the pencil test.

I think it was Jupiter Drawing Room South Africa that did the Pencil Test Ad.

Ruth-Mo's picture
Ruth-Mo

No, it was done at Hunt Lascaris and won international awards. Art director Erich Funke, CD Tony Granger. Writer, I forget. Leon Jacobs?

Tero Ylitalo's picture
Tero Ylitalo
577 pencils

Boony, you're right and yet wrong. Read Wikipedia:

"An informal test for determining if a woman needs to wear a bra. A pencil is placed in the fold beneath the breast and chest. If the pencil does not fall, the woman has "failed the pencil test" and needs to wear a bra. Diane Brill provides her own version of the pencil test; she instructs women to wear their best corset or sexiest bra, then stick a pencil vertically into the cleavage. If it doesn't fall, the cleavage is perfect."

So, the cleavage gets perfect wit Wonderbra.

"Pastes like shit."

Yokel's picture
Yokel
604 pencils

I can't believe noone knows the pencil test? Where do you all live?
Much cleverer than the big hands ad.
Made me laugh.

msred's picture
msred
491 pencils

I get it now, and i did know about the pencil test but
knew it was ment for underneth the breast. This ad rocks now that i get it.

cooties's picture
cooties
180 pencils

Why the vertical pencil? Because the pencil test that I've heard of is this: If, when placed under the breast against the abdomen, a pencil does not fall to the ground, then breasts are saggy and need to be perked up either by surgery or by wearing a bra.
There is a wonderbra ad which shows a pencil fallen on the floor. It's in one of the books...one show maybe.

enzo.doc's picture
enzo.doc
73 pencils

i think the vertical pencil is not an exageration of the breast pushing up test, but a sexy proof for verifing the breast touch: if they are big and hard, and you put a thing beetween them, it will be catch.
moreover, the allusion breast/pages' curve, it's not so simple, and it remand to an old and famous ad (of wonderbra).

i think it's a good ad, but only for advertiser or advertising fans. and, pheraphs, it's too intelligent for a target that have only a thing in the mind (and it's not a brain...)

bye bye to all and sorry for my english

msred's picture
msred
491 pencils

the vertical pencil is used to show how much cleavage the Wonderbra creates.

thus the pencil stays in place.... right?

Yokel's picture
Yokel
604 pencils

Vertical pencil, because if it doesn't fall then you've got nice full WonderBra sort of pushed up cleavage.

chimie's picture
chimie
156 pencils

I think if you know the test, it is a perfect ad - in the other case it is meaningless. So if you have any data about the target group regarding this it can tell us wether it's a brilliant ad :-)

Desi's picture
Desi
1052 pencils

Looks fake, if you look closely you could see that the ad has been pasted in the magzine seperately and you can see the non symetry there.The idea is quite bad.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

To me it works fine, its just a boring execution.

Tero Ylitalo's picture
Tero Ylitalo
577 pencils

But anyway, the REAL reason people (read men) don't get the message is the lack of BOOBS in the ad... :P

Like said, clever ad IF you know the test.

"Pastes like shit."

johann.s's picture
johann.s
112 pencils

Hans did the test! :) Cool ad.

Greetz to Sweden!

act's picture
act
535 pencils

wtf, what test? trying too hard.

Tero Ylitalo's picture
Tero Ylitalo
577 pencils

Hans is the man! :p

"Pastes like shit."

addyhoch10's picture
addyhoch10
2592 pencils

haha, true

Boony wants a beer's picture
Boony wants a beer
380 pencils

If you say so.

davidtwen's picture
davidtwen
21 pencils

...sigh

Ad-dick's picture
Ad-dick
16 pencils

O yes,

i get it.........
ACTUALLY, i DONT!

Khomeini's picture
Khomeini
6 pencils

Hey guys. The ad is directed towards women, whom all heard of "the pencil test". And they are the ones buying the product, right?

kc_brock's picture
kc_brock
703 pencils

f_ing brilliant

rd

abrahamdass's picture
abrahamdass
10 pencils

i dont get it

Wordnerd's picture
Wordnerd
6662 pencils

Erm.. ain't the pencil test to stick a pencil UNDER the boobies and if it doesn't fall it's bad (because it means, they are hanging)? on the other hand, what do i know..

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