Advertising Agency: Saatchi & Saatchi Singapore, Singapore
Executive Creative Director: Andy Greenaway
Copywriters: Steve Hough, Primus Nair, Roger Makak
Art Director: Joel Clement, Kien Ho
Photographer: Allan Myles
Retouching: Kendrick Wong, Jirakit Thoranistrakul
Account Service: Frederic Eng
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11 Comments
Zap-zap-zap-zzzzzzzzzzzzap! Electrifying!
Now I feel really dumb. The only thing I get is that the woman wearing a wonderbra catches the spectator's eye. Is there anything more about it?
3D glasses will help you
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http://www.freerangerobot.com
Thank you! I really should get some!
Where are my 3d glasses when i really need them!
With 3d glasses, this is a great, unique idea. Without them, it's questionable (although I have to admit... now that I've looked at two pieces from this campaign, I find myself wishing I had those glasses around... which means that I'm actually thinking about the campaign... which is one of the goals of any ad campaign).
Jeff
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TopCreatives, the premier online community for creative pros.
no matter the glasses! You know that the treatment of the photo means 3D and that's enough.
i got it at first shot!
briliant ad bros ;)
keep it up!
www.pushkarajshirke.blogspot.com
"The impossible is an illusion"
-Pushkaraj Shirke
Absolutely BRILLIANT ad. One of the best I've seen lately.
Malaysia plus singapore... Scam king in the world.
Done. Exactly the same idea, excatly the same product.
Check D&AD 1997.