Wonderbra: Playground

Wonderbra: Playground

Advertising Agency: Publicis Conseil, Paris, France
Executive Creative Director: Olivier Altmann
Art Director: Damien Bellon
Copywriter: Thierry Albert
Photographer: David Harriman
Digital Imaging: Loupe London

Your rating: None Average: 4.9 (30 votes)

Comments

Submitted by SeanMartin on Sun, 2008-02-03 12:50.

Very subtle, but once you get it, it's hysterical.

Submitted by Jet Propulsion Lab on Sun, 2008-02-03 17:51.

There's nothing to "get" here. This is not as conceptual a work as you make it appear to be.

Okay so they've done the "gawking" thing (where people stare at an off-camera boulder-holder wearer with mouths agape), why don't we this time just cover their eyes? Yeah, that's it! I just hope people get it...

Riiiight.

Submitted by SeanMartin on Sun, 2008-02-03 21:25.

LOL. No it's not "conceptual". It's a wonderfully delayed message. You have to work through it to put it all together - it's not like someone is running a big arrow from the guy's eyes to the logo to ram the point home. That's part of its charm.

Submitted by Jet Propulsion Lab on Mon, 2008-02-04 00:52.

Actually, it IS a conceptual piece. It's just that it's not as great as you make it seem to be, is all. (Why am I repeating myself? Hmmmm.)

That Wonderbra ad with a shot of female feet wearing two completely different shoes maaaaybe made you work a little to get to the payoff.
But this? I'm just sorry you had to "work through" this tripe to put ALL the different intricate pieces together...

I hope it was well worth your mental gymnastics.

Submitted by SeanMartin on Mon, 2008-02-04 05:34.

Man, it must be tough to be so jaded 24/7.

Submitted by ashwinsgopal on Mon, 2008-02-04 16:23.

shut the Fuck up, seanmartin. your wankerous comments have singlehandedly put me off visiting this website forever.

as regards to this ad, however, the message is not as delayed as you make it out to be, period.

i sincerely hope you stop commenting on ads forever, wanker.

Submitted by iwritestuff on Mon, 2008-02-04 17:19.

rowr. hiss.

Submitted by ashish07 on Sun, 2008-02-03 13:56.

bad

miko1aj's picture
Submitted by miko1aj on Sun, 2008-02-03 14:48.

good

Submitted by Kris on Sun, 2008-02-03 18:10.

I don't get it.

gmint7's picture
Submitted by gmint7 on Sun, 2008-02-03 22:56.

:::J:::
i get it.
but shouldnt it be other way round?

Submitted by harshik suraiya on Mon, 2008-02-04 03:05.

liked it something different.

your work is your identity.
http://harshikcreations.blogspot.com/

Submitted by Mr.Top on Mon, 2008-02-04 09:21.

Not creative... just dull.

Submitted by teenie on Mon, 2008-02-04 09:30.

Methinks Wonderbra needs to move on to a new campaign...

Submitted by soojay on Mon, 2008-02-04 11:40.

Quite right. Is there any woman out there, or guy, who doesn't know Wonderbra gives you big boobs? I think 10+ years of the exact same campaign (thanks Beattie) have done their job, but let's move on, please.

Submitted by musback on Mon, 2008-02-04 17:07.

They've had much BETTER ads imo, this is one of their weakest actually
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.blogspot.com

Submitted by ManchuChanchu on Tue, 2008-02-05 00:59.

I dont get these at all. What-even the kids think that they're so big that they are scary? they know their dad likes them? what?

Submitted by bontjas on Tue, 2008-02-05 15:25.

Please help me... don't get it

Submitted by mikepants2005 on Wed, 2008-02-06 10:41.

This really isn't a great Wonderbra ad!

O.k we're all used to seeing adults covering the eyes of their children if they're caught looking at something they shouldn't be. And now it's reversed. Whoppee F%***in doo!

At least with the ITV 'Love Island' poster where we see an adult parrot covering the baby parrot's eyes from the supposed raunchiness of the human lovemaking that appears to be going on, the wit is expressed in a humourous way. (Unfortunately I couldn't find that ad!)

Submitted by simpson_tech on Wed, 2008-02-13 10:06.

I really love these ads.
the best Wbra ads ever !!!!