Wonderbra: Pancake Day

Tactical ad for Wonderbra to run on Shrove Tuesday (also known as Pancake Day in the UK).
In the UK, 'pancakes' is a term used to describe a flat chested woman.

Advertising Agency: Publicis London, UK
Creative Director: Nik Studzinski
Art Director: Adam Thompson
Copywriter: Dan Glover-James
Designer: Lee Ford

February 2008


jazarah's picture
1262 pencils

i really like it, cool ad

sonucoues2002's picture
804 pencils

ha ha ha
funny and cool
In the INDIA, "flattron" tv is a term used to describe a flat chested woman

Neil Levy's picture
Neil Levy
314 pencils

neil levy
I'm not so bright so please explain why there are lemons. Maybe this is a european thing? I want to like this ad because it seems simple. What does it mean?

Banner2k5's picture
551 pencils

in britain pancakes are seasoned with different things. ie. sugar, toffee, syrup, and commonly lemon juice.

Torenaga's picture
140 pencils

I don't understand it, pleax explain me! Thanx..

ivan's picture

In the UK, 'pancakes' is a term used to describe a flat chested woman.

Rog's picture
6082 pencils

Sweet layout, too.

>>>> That's not an ad. THIS is an ad.

EGGO's picture
354 pencils

I thought it looked old but still works to this day.

I take it "lemons" is another term the UK uses for a woman's chest?

You have to hate advertising in order to truly love it.

ruky's picture
10 pencils

In the UK, 'lemon' is a term used to describe a juicy chested woman.

Chough's picture
147 pencils

Really? I've not heard that. A lemon could be a girl (Rhyming slang, Lemon curd = bird) or a bloke (Lemon squeezer = geezer), but not a "juicy chested woman"

But 1/2 lemons are sort of breast shaped so it's a visual pun.

And we have lemon juice and sugar on pancakes, on pancake day. So it works.

Chough's picture
147 pencils

Oh, and pancakes aren't really a term to describe flat chested women, but there is a common phrase "Flat as a pancake" that can be applied to anything, erm, well, flat!

imke's picture
472 pencils

Wonderful !

Kateter's picture
2029 pencils

lovely idea. a bit out-dated design.

Luis's picture
10 pencils

Good idea, but I don't really like the art direction.

fractalrene's picture
1504 pencils

That just reminded me that I have to make an ad for women's day... damn...

crazylegz's picture
92 pencils

I thought those are grapefruit, so we can have 'em for breakfast instead of pancakes...but maybe I am wrong

topawers's picture
139 pencils

PUUUUUUUUUUNSSS!!!! Never do puns!

xhchenz's picture
19 pencils

this one is great!

yaikz... but pancakes taste good.

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