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Pancake Day

Agency: 
Published/Aired: 
February 2008
Description: 

Tactical ad for Wonderbra to run on Shrove Tuesday (also known as Pancake Day in the UK).
In the UK, 'pancakes' is a term used to describe a flat chested woman.

Advertising Agency: Publicis London, UK
Creative Director: Nik Studzinski
Art Director: Adam Thompson
Copywriter: Dan Glover-James
Designer: Lee Ford

Comments (18)

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Highest Rated

xhchenz's picture
xhchenz
Activity Score 19

this one is great!

yaikz... but pancakes taste good.

jazarah's picture
jazarah
Activity Score 1262

i really like it, cool ad

sonucoues2002's picture
sonucoues2002
Activity Score 804

ha ha ha
funny and cool
In the INDIA, "flattron" tv is a term used to describe a flat chested woman

Neil Levy's picture
Neil Levy
Activity Score 314

neil levy
I'm not so bright so please explain why there are lemons. Maybe this is a european thing? I want to like this ad because it seems simple. What does it mean?

Banner2k5's picture
Banner2k5
Activity Score 551

in britain pancakes are seasoned with different things. ie. sugar, toffee, syrup, and commonly lemon juice.

Torenaga's picture
Torenaga
Activity Score 140

I don't understand it, pleax explain me! Thanx..

ivan's picture
ivan

In the UK, 'pancakes' is a term used to describe a flat chested woman.

Rog's picture
Rog
Activity Score 6082

Sweet layout, too.

>>>> That's not an ad. THIS is an ad.

EGGO's picture
EGGO
Activity Score 354

I thought it looked old but still works to this day.

I take it "lemons" is another term the UK uses for a woman's chest?

You have to hate advertising in order to truly love it.

ruky's picture
ruky
Activity Score 10

In the UK, 'lemon' is a term used to describe a juicy chested woman.

Chough's picture
Chough
Activity Score 147

Really? I've not heard that. A lemon could be a girl (Rhyming slang, Lemon curd = bird) or a bloke (Lemon squeezer = geezer), but not a "juicy chested woman"

But 1/2 lemons are sort of breast shaped so it's a visual pun.

And we have lemon juice and sugar on pancakes, on pancake day. So it works.

Chough's picture
Chough
Activity Score 147

Oh, and pancakes aren't really a term to describe flat chested women, but there is a common phrase "Flat as a pancake" that can be applied to anything, erm, well, flat!

imke's picture
imke
Activity Score 472

Wonderful !

Kateter's picture
Kateter
Activity Score 2029

lovely idea. a bit out-dated design.

Luis's picture
Luis
Activity Score 10

Good idea, but I don't really like the art direction.

fractalrene's picture
fractalrene
Activity Score 1504

That just reminded me that I have to make an ad for women's day... damn...

crazylegz's picture
crazylegz
Activity Score 92

I thought those are grapefruit, so we can have 'em for breakfast instead of pancakes...but maybe I am wrong

topawers's picture
topawers
Activity Score 139

PUUUUUUUUUUNSSS!!!! Never do puns!

xhchenz's picture
xhchenz
Activity Score 19

this one is great!

yaikz... but pancakes taste good.

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