Wonderbra: Magnet

It is a proven fact that a Wonderbra bra is to males as a magnet is to iron. So, the print ad “Magnet” focuses on the Wonderbra logo’s special magnetic field. When taking a closer look, the reader understands that the iron fillings are actually male names. No two names are alike in this extraordinary magnetic field, and in all, more than 3.500 names have been used.

Advertising Agency: XL, Athens, Greece
Creative Director: Michalis Lagos
Art Director: Thodoris Korkontzelos
Copywriter: George Gabriel
Published: November 2011