Wonderbra: Magnet

It is a proven fact that a Wonderbra bra is to males as a magnet is to iron. So, the print ad “Magnet” focuses on the Wonderbra logo’s special magnetic field. When taking a closer look, the reader understands that the iron fillings are actually male names. No two names are alike in this extraordinary magnetic field, and in all, more than 3.500 names have been used.

Advertising Agency: XL, Athens, Greece
Creative Director: Michalis Lagos
Art Director: Thodoris Korkontzelos
Copywriter: George Gabriel
Published: November 2011


adgoodie's picture
184 pencils

Terrible. I guess we now know why Greece is bankrupt.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

ha! burrrrrrn

morse's picture
16609 pencils

Don't really like it. It's not sexy. It looks like a lot of stalkers.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

andylefty's picture
4539 pencils

Conceptually bad and unattractive to look at.

hoozn's picture
353 pencils

1st one: iirc there was a similar campaign for... uhm... a tv-station that would introduce shorter ad breaks inbetween films? Different concept, i know, but that was the first thing i thought about. Also, im not sure if the Wonderbra logo is distinctive enough for that approach. Other than that: nice and clean.
2nd one: Not sure about it. Maybe too many safety pins, but it looks like not only her breasts got bigger (which wouldnt even be the case since wonderbra sells pus-up bras which work with nokage thats already there)

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

jponino's picture
601 pencils

i'm sorry dominantic14 but either this campaign or yours are simply bad

dominantic14's picture
63 pencils

for sure, just a silly student posters! but i believe that you, jponino, have a great works for this brand and you just don't wanna show it for us;)

NicoCiego's picture
1035 pencils

you're concepts are fine, don't worry.

Andrej's picture
656 pencils

Yeah they're pretty decent, especially the second one.

jponino's picture
601 pencils

well first of all, i'll never do the mistake to choose a client like wonderbra or viagra in my portfolio ! everything has been done and is better than any of the idea we could have, so no i don't have anything to present to you for this client ;)
secondly, do you really think you got the best of wonderbra with what you've done? come on ! tell me that you've been engage in a big agency with that ! :)

dominantic14's picture
63 pencils

i didnt said that my conctpts are best, but i'm trying to find a new ways, and i cant understand you, if you are a creative, for you it should be interesting to find somethig new & fresh. And if you cant imagine, so this is one & only mistake.
Think more & be happy!

Baelin's picture
277 pencils

Too much read in required and the execution is too one dimensional. Might work better if the iron filings formed the shape of a Wonderbra so there's some viewer payoff at least.

iambusy's picture
2219 pencils

Not wonderbra ad u wud like to see

liked the back idea..one of mr domi... but not well executed...weak art..


Takmelius's picture
203 pencils

Too cerebral and unsexy. You were thinking with the wrong head Michalis!

thedesignaddict's picture
5415 pencils

Quite simply, this idea was generated with the wrong head. Missed opportunity (if it actually ran).

Dharmesh aka danny's picture
Dharmesh aka danny
334 pencils

Good attempt for a product like lingerie. At least, it is different.

Dharmesh Padia

umitaydin's picture
19 pencils

I saw before much better works from wonderbra. It looks carelessly job.

stickynotes's picture
1085 pencils

it starts bad: you had to explain a print ad in 2 paragraphes..

Zane's picture
110 pencils

I'm not so sure I get it?

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