Wonderbra: Lounge
Advertising Agency: Saatchi & Saatchi Singapore, Singapore
Executive Creative Director: Andy Greenaway
Copywriters: Steve Hough, Primus Nair, Roger Makak
Art Director: Joel Clement, Kien Ho
Photographer: Allan Myles
Retouching: Kendrick Wong, Jirakit Thoranistrakul
Account Service: Frederic Eng
5 comments
Interesting idea... but my big question, and the difference between wasted ad space and a unique experience is: how many people exposed to this ad would actually have a pair of red/blue 3D glasses with them when they see it? Unless this is being presented a) along WITH glasses included or b) in a location that somehow has an audience prepared for this, then a lot of its impact will be lost.
Jeff
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It's not about having the 3D glasses nitwit. It works extremely well like this.
Boooooooooooo TopJeff
Hoooray for Wonderbra
The idea came through fine with or without the glass. Better without the glass, in my opinion.
again, great concept, art direction and photography, and these ads prove that clever bra advertising can be done and directed to the actual target market: WOMEN! instead of boys!
Done. Exactly the same idea, excatly the same product.
Check D&AD 1997.