TopJeff's picture
479 pencils

Interesting idea... but my big question, and the difference between wasted ad space and a unique experience is: how many people exposed to this ad would actually have a pair of red/blue 3D glasses with them when they see it? Unless this is being presented a) along WITH glasses included or b) in a location that somehow has an audience prepared for this, then a lot of its impact will be lost.


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seventysixer76's picture
105 pencils

It's not about having the 3D glasses nitwit. It works extremely well like this.

Boooooooooooo TopJeff
Hoooray for Wonderbra

damienL's picture
8 pencils

The idea came through fine with or without the glass. Better without the glass, in my opinion.

kareena's picture
39 pencils

again, great concept, art direction and photography, and these ads prove that clever bra advertising can be done and directed to the actual target market: WOMEN! instead of boys!

slim's picture
1047 pencils

Done. Exactly the same idea, excatly the same product.
Check D&AD 1997.

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