Wonderbra: Kamasubra

Smart n intelligent. Great work guys.

I think that this campaign is one of the weaker ones for wonderbra.

i did like the one execution a little while back that said "abracadaBRA"
these seem kinda forced.

That one is done by a Portugal based agency...I remember. And it is talking about magical transformation of woman anatomy that's why abracadaBRA.
However this campaign is linking the aesthetic attributes of Viagra, Brasil and Kamasutra with the product's USP. I think it's quite strong.

All the 3 words, Viagra, Brazil and Kamasutra paint a common picture in one's mind. Pictures of women, sex and and arousal... with that connect and the logic which I see behind all the creatives, I see no wrongs. Ya at first glance they might look simillar to abracadabra but they actually are not.

It wins my vote for sure.
Good work.

All the three words choosen here paint a certain kind of picture in one's mind. The picture of sex, arousal and beautiful women . With that connect it works prefectly fine. All words bring accross arousal as does the product.

In that respect, they are quite different from the abracadabra creative.

This one wins my vote for sure.

Good work.

Hi,
This one is really good i will say excellent. look at the execution of idea. Bravo!. Look at the words
How beautifully they have been chosen and show really creative stuff.

excellent job

Ham

Yeah, it's called a pun.

Great work guys...
I think its nice way to communicate without showing anything. nice work dude.

I've seen the same campaign at ihaveanidea.org, and I know those guys only showcase the best work.

Good work!! waiting to see more of your creative works.
keep going guys!!

Hey buddy

Thats an excellant peice of work !!! a very well thought and executed....

keep up the good work nd Congratulations!!!!!!!

Darshana

One word:

BRAindead

How about: BRAiny!!!

BRAve of them to put these out in public!

BRAvo!

How can people bestow creative praise on a campaign that's based on another ad from a different agency? Bottom line: they stole an idea. The worst of all ad sins.

Forgive me but I am not quite understanding all of the overly positive remarks.
this is not a bad ad, but it can't have taken more than a few minutes of word play to come up with
Kamasubra. To put it simply, Simple is good. really that is all this ad is isn't it; Simple. Quite frankly I think the Seinfeld show calling a bra for men "the Bro" is more entertaining and
ingenious.

This is the lamest campaign for a product I'd give my right nut to work on. Quit your jobs if you still have them

Nice try, but no cigar. Extremely forced. Extremely. In fact, it's rebrakably forced.