Wonderbra: Friends

Advertising Agency: Publicis Conseil, France
Executive Creative Chairman: Olivier Altmann
Copywriter: Olivier Dermaux
Art Director: Matthieu Vinciguerra
Account Team: Gaëlle Morvan, Manuella Perche
Photographer: Reza Behnam
Published: April 2009
Media: Outdoor and Press

42 comments

Prof's picture
Prof
1453 pencils

oh come on...

that sucks big time...

Quite really.

Guest's picture
Guest

really? why?

federo's picture
federo
781 pencils

JAJAJAJAJAJAJJAAJJAJAJ

didn´t like it but:

JAJAJAJAJAJAJAJAJAJAJAJ

Ad_Man's picture
Ad_Man
828 pencils

had that same feeling on me.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture
Guest

brilliant!!!

Guest's picture
Guest

yes it is!

Guest's picture
Guest

looks like student work. not nearly on par with past wonderbra work.

Guest's picture
Guest

sounds like a student reflection...

Guest's picture
Guest

well this student's work just won a lion in print, so shut the f up you bunch of losers, you don't have a clue about advertising anyway!!!!

Guest's picture
Guest

what? a lion bar from the tutor! rubbish, low key for wonderbra. a one off, and not a great one. where has lateral thinking vanished to. really, are people just desperate to go home after the 8 hours? you shud be doing longer hours.

Guest's picture
Guest

nice

Guest's picture
Guest

just boring.

Guest's picture
Guest

just a boring comment. thanxs anyway

Guest's picture
Guest

Oops. It looks like your strategy is showing.

Guest's picture
Guest

So you're selling an adult product while referencing a social networking site's iconography. A site that statistics tell us is predominantly used by prepubescent teen girls. Girls that are years away from actually buying the product. I wish you the best of luck in your new job.

Guest's picture
Guest

Predominantly used by teen girls??? This ad refers to facebook and if you would read the correct statistics you would know that the biggest group are adults around 30. And why do you think teen girls are years away from buying a wonderbra? I am a woman and i have a sister in her puperty and she is buying it to make her breasts look bigger. So good luck with women you ignorant advertiser.

Guest's picture
Guest

Relax... Entertain yourself a bit..

Guest's picture
Guest

a wonderbra ad with no tits in it is like masturbating into a condom...what's the fkng point?

Guest's picture
Guest

I like it. Made me laugh.

ginu's picture
ginu
140 pencils

i dint get it. :((((( someone plz explain.

Guest's picture
Guest

Now that she's got a new wonderbra lots of guys added her on facebook. This is it.

Guest's picture
Guest

YOU SHOULD THOSE WHO THROW "STUDENT WORK" all over the place!
i think this is a good ad...

Guest's picture
Guest

for this ad: You have 918 915 fiend request.

Domino's picture
Domino
42 pencils

Ginu: She looks so sexy because she's wearing a wonderbra, that presumably everyone (guys) want to be her friend, hence the huge amount of facebook friend requests.
Maybe if it wasn't such a high number it would be more believable...
Not my ad.

AmigoInvisible's picture
AmigoInvisible
195 pencils

I actually really like this. I am sure that it is going to get a chuckle out of those who stumble
upon this ad.

To me, I interpret this ad not only in the sense that obviously guys want to befriend a hot girl,
but you know how sometimes you can't really look into anyone's profile unless you're their friend...?

Yes, this ad speaks to the inner Facebook creep in me. And I like it.

just write's picture
just write
653 pencils

This creative is no where near to othet wonderbra creatives...

palls's picture
palls
164 pencils

its not unbelievable and unattainable
not that cool

"selling is advertisment"

everartz's picture
everartz
7611 pencils

i dont know, but the tits are not the best part of a lady's body!
at least this campaign is dropped for me!

| Everartz |

michelangelo_of_ad's picture
michelangelo_of_ad
408 pencils

lame

Guest's picture
Guest

no. student work could be better i guess... ;)

Brainsugar's picture
Brainsugar
1586 pencils

@everartz
Tits are still a very very very very very good part of the body.

Senhora Kolossa's picture
Senhora Kolossa
489 pencils

you've won the wtf-award 2009 in the category "wonderbra ads without any boobs"

Guest's picture
Guest

It´s sooo fucking simple that it´s kinda good again. Kinda.

Guest's picture
Guest

simply brilliant.

Guest's picture
Guest

I think its very good one : clever and funny

Mr. Envious's picture
Mr. Envious
20 pencils

Be careful girls, your friends are just interested about your breasts.

Guest's picture
Guest

brilliant!!!!!1 VERY NICE CONCEPT

el_rasta's picture
el_rasta
17 pencils

nice concept....... brilliant.

Guest's picture
Guest

so girls that use wonder bra give out their name or email or contact details to that many people.. hmmm
unless all those people saw her in one of her friends profile - in which case, she is revealing her wonderbra amped breasts as her profile pic..

too many questions - maybe im being too critical.

its mediocre at breast, i mean best.

Guest's picture
Guest

simple, efficace, amusant, pas cher à réaliser, de la bonne pub quoi. bravo les gars!

second_creator's picture
second_creator
754 pencils

okay

copywriter

Guest's picture
Guest

it's a good idea, and a very very surprisingly lousy attitude of someone who is desperately defending this work from critics here, and who doesnt even have the balls to reveal their identity. congratulations on your lion.

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