Wonderbra: Friends
Advertising Agency: Publicis Conseil, France
Executive Creative Chairman: Olivier Altmann
Copywriter: Olivier Dermaux
Art Director: Matthieu Vinciguerra
Account Team: Gaëlle Morvan, Manuella Perche
Photographer: Reza Behnam
Published: April 2009
Media: Outdoor and Press
42 Comments
oh come on...
that sucks big time...
Quite really.
really? why?
JAJAJAJAJAJAJJAAJJAJAJ
didn´t like it but:
JAJAJAJAJAJAJAJAJAJAJAJ
had that same feeling on me.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
brilliant!!!
yes it is!
looks like student work. not nearly on par with past wonderbra work.
sounds like a student reflection...
well this student's work just won a lion in print, so shut the f up you bunch of losers, you don't have a clue about advertising anyway!!!!
what? a lion bar from the tutor! rubbish, low key for wonderbra. a one off, and not a great one. where has lateral thinking vanished to. really, are people just desperate to go home after the 8 hours? you shud be doing longer hours.
nice
just boring.
just a boring comment. thanxs anyway
Oops. It looks like your strategy is showing.
So you're selling an adult product while referencing a social networking site's iconography. A site that statistics tell us is predominantly used by prepubescent teen girls. Girls that are years away from actually buying the product. I wish you the best of luck in your new job.
Predominantly used by teen girls??? This ad refers to facebook and if you would read the correct statistics you would know that the biggest group are adults around 30. And why do you think teen girls are years away from buying a wonderbra? I am a woman and i have a sister in her puperty and she is buying it to make her breasts look bigger. So good luck with women you ignorant advertiser.
Relax... Entertain yourself a bit..
a wonderbra ad with no tits in it is like masturbating into a condom...what's the fkng point?
I like it. Made me laugh.
i dint get it. :((((( someone plz explain.
Now that she's got a new wonderbra lots of guys added her on facebook. This is it.
YOU SHOULD THOSE WHO THROW "STUDENT WORK" all over the place!
i think this is a good ad...
for this ad: You have 918 915 fiend request.
Ginu: She looks so sexy because she's wearing a wonderbra, that presumably everyone (guys) want to be her friend, hence the huge amount of facebook friend requests.
Maybe if it wasn't such a high number it would be more believable...
Not my ad.
I actually really like this. I am sure that it is going to get a chuckle out of those who stumble
upon this ad.
To me, I interpret this ad not only in the sense that obviously guys want to befriend a hot girl,
but you know how sometimes you can't really look into anyone's profile unless you're their friend...?
Yes, this ad speaks to the inner Facebook creep in me. And I like it.
This creative is no where near to othet wonderbra creatives...
its not unbelievable and unattainable
not that cool
"which sells the product are the ads"
i dont know, but the tits are not the best part of a lady's body!
at least this campaign is dropped for me!
| Everartz |
lame
"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec
no. student work could be better i guess... ;)
@everartz
Tits are still a very very very very very good part of the body.
you've won the wtf-award 2009 in the category "wonderbra ads without any boobs"
It´s sooo fucking simple that it´s kinda good again. Kinda.
simply brilliant.
I think its very good one : clever and funny
Be careful girls, your friends are just interested about your breasts.
brilliant!!!!!1 VERY NICE CONCEPT
nice concept....... brilliant.
JAH MAN
so girls that use wonder bra give out their name or email or contact details to that many people.. hmmm
unless all those people saw her in one of her friends profile - in which case, she is revealing her wonderbra amped breasts as her profile pic..
too many questions - maybe im being too critical.
its mediocre at breast, i mean best.
simple, efficace, amusant, pas cher à réaliser, de la bonne pub quoi. bravo les gars!
okay
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
it's a good idea, and a very very surprisingly lousy attitude of someone who is desperately defending this work from critics here, and who doesnt even have the balls to reveal their identity. congratulations on your lion.