PRESENTSFashion

21 comments

photogeneticism's picture
photogeneticism
2 pencils

double d. right on.

rikitiki's picture
rikitiki
630 pencils

this is one of those "why didn't i think of that? ads.

Mo's picture
Mo
648 pencils

Hehe..why it's not " WONDERbbRA" . :-| . As in b for b**bs. :-| :-| .

tsutomukun's picture
tsutomukun
42 pencils

i think its because it has to be in the centre

ar's picture
ar
64 pencils

this is coooolll...

popdistortion's picture
popdistortion
1594 pencils

Fascinating. Amazing work Saatchi. Thanks.

Jonny Lonestar's picture
Jonny Lonestar
284 pencils

HOLY CRAP!!!! A wonderbra ad... who'd'a'thunk it!

yawn

Example's picture
Example
99 pencils

Not exciting at all, there have been tons of Wonderbra ads that have had more intriguing concepts and this particular execution is rather bland. If I saw this in a magazine I would keep on turning the page. It doesn't tell an interesting story and I don't think it entertains the consumer

mikelite's picture
mikelite
1031 pencils

enough with the Wonderbra. We get it. It's easy and I'm sick of easy.

Mabakima's picture
Mabakima
84 pencils

Very simple yet very clever. Nice one.

GrandChamp's picture
GrandChamp
97 pencils

STOP WITH THE WONDERBRA!!!!! NEXT THEY ARE GOING TO DO 3 D'S! HOW ORIGINAL!

Mabakima's picture
Mabakima
84 pencils

Geez. Someone's quite pissed with Wonderbra.

wong's picture
wong
4 pencils

It doesn't mean you'll get double D after wearing it. I think the copy here just makes you notice the "d". So even if your breast is small, after wearing it, it will be notice/looks big. Simple and straight forward.

whitespace's picture
whitespace
1953 pencils

I knew it.

Big boobs = no brains.

moonlighter's picture
moonlighter
8 pencils

Great way to bring home the message…

But message will gets lost for the double D users, unless you’re considering them super intelligent….

OR of course, a couple of words supporting / qualifying the headline would have been better!

Won’t you agree?

Jonesy's picture
Jonesy
18 pencils

Clearly an ad for the judges and not for the target audience.

It'll pick up metal - no doubt about it.

fbasquiat's picture
fbasquiat
10 pencils

I like the yellow color.

ellty's picture
ellty
14 pencils

Wonderbra always has good ads. They reach women of course, but also men, because they are funny. very nice :-)

Galley's picture
Galley
2 pencils

I take the point regarding 'An ad for the judges', but this still remains a very good, clean idea.

derek's picture
derek
22 pencils

come on, this is a joke.

No client ever lets you mess with their logo. This stinks of scam. Why dont these people try cracking ideas for their big clients instead of the juries?

partho.sarkar's picture
partho.sarkar
78 pencils

awesome...

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