Wonderbra: Double D
Agency: Saatchi & Saatchi
Creative Director: Andy Greenaway
Creatives: Kelly Putter, Stuart Harricks, Alexis Beckett
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Comments
double d. right on.
photogen.
this is one of those "why didn't i think of that? ads.
Hehe..why it's not " WONDERbbRA" . :-| . As in b for b**bs. :-| :-| .
i think its because it has to be in the centre
Because that's the point. b**bs aren't subtle.
It's a straight forward ad. i got it. i like it.
this is coooolll...
:: www.empad.org :: under construction ::
Fascinating. Amazing work Saatchi. Thanks.
http://www.reinhardkrug.de/
this is the best ad i have seen in my life. need any more compliments?
Yeah right! Perhaps you didn't see much ad in your life dude.What compliment do they need for this scam ad???
Or maybe you are the one who made this scam ad....
yeap! you fucking damn right this is scam ads.. But I still like the idea.
Amazing ad, cool
What so big deal about double D? Is Wonderbra just for woman with big breasts? What the proposition? What are you guys trying to sell?
I bet you guys created this ad just for the sake of award without even running it in Singapore.
I think the proposition is simply that when you wear a wonderbra you'll have double d. Not the other way around. They are push up bra's that are supposed to make them seem bigger.
http://www.reinhardkrug.de/
really? How about those women who has smaller breasts?? Will they have double D afer wearing Wonderbra??? none of the push-up bra on earth can make an A cup to double D cup!
Thats why the question was: is Wonderbra just for woman with big breasts? is Wonderbra ad is all about awards?
I agree with Canan, its extremely unlikly this ad ran in singapore, singaporean woman have very small tits.
HOLY CRAP!!!! A wonderbra ad... who'd'a'thunk it!
yawn
I didn't get it? what is wonderbra?
Joe,
wonderbra means a bra with wonder !
Isn't it ?
Not exciting at all, there have been tons of Wonderbra ads that have had more intriguing concepts and this particular execution is rather bland. If I saw this in a magazine I would keep on turning the page. It doesn't tell an interesting story and I don't think it entertains the consumer
simple, nice
enough with the Wonderbra. We get it. It's easy and I'm sick of easy.
• http://mikelightman.com/blog •
Very simple yet very clever. Nice one.
STOP WITH THE WONDERBRA!!!!! NEXT THEY ARE GOING TO DO 3 D'S! HOW ORIGINAL!
Geez. Someone's quite pissed with Wonderbra.
It doesn't mean you'll get double D after wearing it. I think the copy here just makes you notice the "d". So even if your breast is small, after wearing it, it will be notice/looks big. Simple and straight forward.
Regards,
Wong
I knew it.
Big boobs = no brains.
Great way to bring home the message…
But message will gets lost for the double D users, unless you’re considering them super intelligent….
OR of course, a couple of words supporting / qualifying the headline would have been better!
Won’t you agree?
you're a fool
no
Clearly an ad for the judges and not for the target audience.
It'll pick up metal - no doubt about it.
I like the yellow color.
Wonderbra always has good ads. They reach women of course, but also men, because they are funny. very nice :-)
I take the point regarding 'An ad for the judges', but this still remains a very good, clean idea.
come on, this is a joke.
No client ever lets you mess with their logo. This stinks of scam. Why dont these people try cracking ideas for their big clients instead of the juries?
hey is wondderbra seethrew id give my girlfriend it then
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