Wonderbra: Brasil

I like the entire campaign. Neat work.

From a point of view of recall this is a nice campaign. But what about the
Wonderbra attributes, the usual twist that comes along, the shape thing,
like someone was talking of Abracadabra - that just connected so well, cos
that's what Wonderbra's supposed to do, magically enhance someone who is otherwise
not. So from that angle this is stale work. It's like any word with bra in it, and the
team goes yippie let's connect it to our brand. That's like kid logic!

"If your ad goes unnoticed, everything else is academic." This campaign proves the point. It passes Bernbach's litmus test. I must say that this campaign is a step ahead of Abracadabra. And connects at a level that's more than just figurative. It paints the whole scenario in which the product is perceived with just one word. It creates magic without saying the word.

Whatever.

Lol guest u said it dude!

Um... I don't get it. I mean, I get the campaign as a whole, but I don't get them individually within their own context.

I mean... "brasil". So what?

For Ivan - What about KamaSubra and Viabra Ivan?

Hey coutinho guy. maybe your so-called problems stem from the fact that
u didn't think up this idea. A thought so simple, it can spawn
'n' number of extensions. An idea so good, it actually takes the brand image forward.
Gives it a 'PUSH-UP' (if I may add a sily pun).

If u didn't think of sumthing this good, so sorry. My deepest sympathies.
Kindly 'ADJUST' (sheesh, there goes another pun!)

Craftsman.

Hey Craftsman u seem more like a Daft man lol, just bcos it has sex in it
doesn't make it an idea u fool, just bcos it has an extension for a campaign
does not make it a big idea, Have u ever seen Wonderbra ads? Wat r they all about?
All this time they wer about exaggeration. The visuals said it all.
Do these words deliver on the brand promise? Where does the Push up angle come in the
BRASIl ad? Or the Kamasubra ad? Just bcos its simple and connects to the idea of sex
it becomes wow? since when? The point is not about sex here it's about the product
attribute which is uplifting the sagging. BY YOUR ARGUMENT IF THIS IS A GOOD AD CONSIDER THIS
IF VIAGRA WUD USE THE SAME ANGLE IT WUD WORK SINCE IT HAS SEX IN IT AND IT RHYMES
RIGHT? WATS THE PRODUCT DIFFERENTIATOR? HUH DAFTSMAN? GOT MY POINT? U DAFT HEAD!

Hey Craftsman I think they u shud b called Daftman man cos u seem 2 b really daft
owing to your explanation of this being a good ad. According to what your saying
the whole connect is based on sex. What exactly is the product/brand differentiator?
If you've seen earlier Wonderbra ads the stress was always on visually exaggerating
the size of breasts and being clever. Instead what do we have here? This bra, that bra!
You think this is a big idea? Get your head checked mate. If we go by your explanation
even VIAGRA COULD DO TAKE THE SAME ANGLE, SOMETHING LIKE KAMAVIAGRA! But how would it
be different? What's the brand proposition? Just bcos it's simple it becomes wow! I think
your advertising sense = horse shit sense. Got that?

Twice as nice for Daftman. Lol.

I sent a couple of messages however they were flagged I guess.
CRAFTSMAN me thinks you're more of a DAFTMAN dude.Go checkout
some old Wonderbra pullouts and compare them with these. These
are gross and insipid.Just cos something is simple it isnt wow.
By your logic Viagra can use the same angle and do a KAMAVIAGRA.
What's the idea? Selling bras to boost up sagging confidence or
selling sex u nutcase? What's the differentiator? Shove up your
stupid sympathies in your ' sumthing that rhymes with gum' Lol

Apparently my replies are getting flagged. Whatever happened to free speech guys?
CRAFTSMAN YOUR VIEWS ARE MORE LIKE THAT OF A DAFTMAN.Check out the earlier
WonderBra ads and compare them with this drivel. Anything simple is not a big idea.
Even Viagra could do a KAMAVIAGRA, no big deal. There is no product attribute in this ad
Daftman shove ur sympathies up your A**

Hey Craftsman you are more like a Daft man. The so called simple idea is appaling.
Compare these ads with previous WonderBra ads, you'll get my point. You need sympathies for
your DAFT thinking, not me!

Hey Coutinho guy, u sound frustrated.
I know, I know, truth hurts.
But learn to take it in ur stride dude. Stop wincing, for God's sake.
Stop behaving like a 'cat on a hot COUtinHO roof'.

Be a man (at least try to).

(by the way, it's APPALLING, not appaling. try to use a spell check next time.
i hate having to correct ur mistakes.)

L-O-L.... ;-0

Craftsman.

Yea Daft man you could be a great proof reader I think that's all
you can be. Instead of talking about the said ads you talk of personal
hurt and God alone knows wat other crap. And by the way you seem like some
one who gets a cheap thrill trying 2 b annoying with ur pestilence.What's
your real name punk? Got balls to reveal your true self? He he please
grow up and remember never to digress from the real subject.
Grow up kid!

God, Coutinho, you need some Valium.

Craftsman, you need a bullet-proof vest cuz coutinho is so ready to hunt you down and bury a bullet in your chest.

For God's sake, get back to work people. Stop wasting your time placing comments here. it's getting really pathetic.

HEY ANGER MANAGER MY NAME'S VINAY GOT IF DUFUS! R U BLIND AS A BAT?
OR R U NOT IN THE HABIT OF TAKING FIRST NAMES?
WHO THE F*** ARE YOU HUH? WE DONT NEED NO EDUCATION?
MIND YOUR OWN WISE ASS LIFE! DONT INTERFERE IN OTHER'S TIFFS

TO EVERYONE ELSE WHO SEES MY NAMES TOO MANY TIMES ONTHIS PAGE MY APOLOGIES.
NEVER INTENDED 2 USE ALL THAT PROFANITY, LOL. MY MESSAGES ALSO GOT FLAGGED
A COUPLA TIMES. I GUESS WHY WE SEND MESSAGES TO THIS FORUM IS 2 GAIN INSIGHT
AND KNOWLEDGE ULTIMATELY. SO LETS KEEP IT THAT WAY. TILL LATER... :)

were these officially used by wonderbra?

weakbra