Wonderbra: Boardroom
Advertising Agency: Saatchi & Saatchi Singapore, Singapore
Executive Creative Director: Andy Greenaway
Copywriters: Steve Hough, Primus Nair, Roger Makak
Art Director: Joel Clement, Kien Ho
Photographer: Allan Myles
Retouching: Kendrick Wong, Jirakit Thoranistrakul
Account Service: Frederic Eng
22 comments
Totally sexiest. What say women?
~~be cool eh!~~
~~this paranoid survived!~~
Oops i mean sexist. :P
~~be cool eh!~~
~~this paranoid survived!~~
Wouldn't all Wonderbra ads be sexist then? (funny mistake by the way :)
I like it, original insight
How many girls will love these ads?
I dont like any wonderbras ads
wonderbra ads are never aimed at women.
theyre aimed at award judges.
Girls dont say what they like. They obviously like these undertones. Bt keep mum about it, untill they reach the store.
I absolutely love this series. this one goes beyond the obvious 'big and proud' of wonderbra.
its very true to the point, nice and simple. thumbs up.
I like it a lot in term of idea. But is there a woman there, that can tell us if this kind of ad make her buy a wonderbra? Please.
It is only sexist if the boardroom is full of males but this ad depicts a mix of genders. I personally think it is attractive. It made me look twice.
Whoa, nice one. Simple idea straight to the point. Well done!
i don't think it's sexist at all -- she's not being objectified or disrespected.. she's standing in meeting with confidence because she's happy with how she looks. if anything this is extremely tame, subtle and way less racy than their famous "hello boys" campaign a decade ago.
great campaign
@Hazan_Ko
la campaña esta buena, la idea es muy linda. Me gusta el recurso creativo para una marca que lo probó todo. Ahora, pienso que algunas ejecuciones no estan al nivel de la idea.
the first one pops more with 3D glasses...
Very cool suggestive thought.
>>>> That's not an ad. THIS is an ad.
agree with skullforce. good stuff.
nice
Four out of six people present to letch at her are women.
http://www.picturejockey.com
http://www.picturejockey.com
yo Andy. am an x-saatchi....you're the same dude who came up with the concept of 100 ideas right??
great one man.
ideas....30 minutes nahi toh free.
www.kalpophobia.blogspot.com
ideas....30 minutes nahi toh free.
first of all- great art direction. these ads look exactly how they should.
2nd- as a woman, i appreciate these. it's nice that they're not just tit jokes for you boys. these ads appeal to us women.
and 3d- you don't need glasses to get what these guys are saying.
nice... i'm jealous.
Uhhhh... Don't need the 3D glasses on this one.
Done. Exactly the same idea, exactly the same product.
Check D&AD 1997.