copy-free's picture
6 pencils

big hands-boys for pleasant-hops!
very very nice!!

alan's picture
19 pencils

I totally don't understand these ads.

Surely if the woman's breasts got larger, then the man's hands would feel smaller?

ferreyra.paula's picture
2 pencils

are u kind of stupid?????? men grew bigger hands just to feel them better

Arisca's picture
164 pencils

Uma Thurman in Even Cowgirls Get the Blues meets Gael García Bernal in The Science of Sleep.

ambidextrous's picture
44 pencils

i think i love this AD

popdistortion's picture
1594 pencils

An older ad but it's simply fantastic!

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

How do you show a product (a boulder holder) without actually showing it?
We don't need to see the joke repeated over and over again.
I'm getting tired of this whole trend of showing three exact same executions of an idea. Granted they run in different pubs ("publications" for you non-Americans) at different times, it gets pretty monotonous quickly...

This also pales in comparison to one of my all-time favorite Wonderbra ads.
The one that just said in large type: Jesus.
It actually lets you participate in visualizing the effect of wearing the product.

ivan's picture

But, you have to remember the consumer will not see the three ads together. They will see it on Monday, than on Friday, and the third maybe never.

Ivan Raszl, admin of AotW

mikelite's picture
1031 pencils

that's NO EXCUSE for lazy creatives. wonderbra is the cheapest, easiest assignment ever. it only proves you can make a big tit joke, not be even slightly creative.

the.adnerd's picture
160 pencils

i absolutely love these ad

shrp0103's picture
104 pencils


mahi_dhk's picture
90 pencils

2 simple 2 lovely.


lara's picture
114 pencils


JELLYGOOSE's picture
88 pencils

the best print ad which was based on the hand/arm was done by Hustler long time ago. you guys remmber that one. the guy's right arm had turned into a body builder's arm. :) that was understandable, but this is.... it does not make any sense. and I guess the best wonderbra was print was on Archive... everyone was staring to "something" that we don't see on the layout.. :)))

afakelove's picture
12 pencils

C'mon! these ads are really good! A simple and elegant art direction for a witty fresh idea. I don't think this is another big tit joke and that's the point: they did something different for a classic award winning brand changing the approach. Love it.

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