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Wonderbra Bellinda: Motorbike

Wonderbra Bellinda: Motorbike
Your rating: None Average: 7.5 (119 votes)

Advertising Agency: TBWA Praha, Czech Republic
Creative Director: Petr Bucha
Art Director: Charles Salmon
Copywriter: Jérémie Pouchin
Photographer: Aurélien Meunier
Published: October 2007

Comments

devkarthik's picture 409 pencils

poor guy missing the fun. nice :)

- kk

FlyingDogs's picture 972 pencils

Brilliant.

faluba's picture 20 pencils

no bad

young one's picture 56 pencils

an accident waiting to happen!!

cwiss's picture 74 pencils

best wonderbra one i've seen of the recent posts, nicer if the bike was in motion. maybe she should be at the front incase there's an accident ;)

teenie's picture 1910 pencils

I dunno - it's a nice idea, but these Wonderbra ads are getting too easy. "Let's find a new way to show big-breasted women!" I think they may have to start shifting their focus a little...

benjaminbrown's picture 437 pencils

I think that's what this does to be honest. You actually don't see a big breasted woman, you have to imagine it.

That for me makes it really clever, they are selling bras after all. You can't show a picture of a fish in a flat cap smoking a pipe can you?

teenie's picture 1910 pencils

I'm not arguing that the ad is bad. My point is that this is roughly the 200th execution I've seen under this campaign, and what looks innovative by itself - like this ad - is now just another rehash of the same old stuff. It's become a question on "how can we show big boobs without showing big boobs?" and it's getting kind of tired.

If I'd seen this ad all by itself, though, I admit I'd have liked it.

Mr.Top's picture 732 pencils

if they are so big the fron wheel should be in the air.

I'm so bored of this fucking WOnderbra Ads.

Saltsea's picture 321 pencils

Stope those fake wonderbra ads please (too easy btw)!

everartz's picture 5344 pencils

it is very expected from a lady to say "no" to such an ad, the ad does it purpose no doubt about it, no offense against your esteemed person, i still like the ad and loughed when i saw it!!
--
Everartz

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

bluejeans's picture 28 pencils

That's right, it's too easy, but the point is: such clear USP leads to such easy concept and execution. Most of complex ads are those ones that hard to explain clearly.

SeanMartin's picture

Sorry, guys -- I dont get it. I gather the implication is that her breasts are so big that either she or the driver would have to move into some weird position to sit the usual way... but she's clearly your usual skinny model with moderately small breasts (look at the drape of the dress), so it's not working at all.

LeeHarvey's picture 1798 pencils

Stop pissing acid all over the place seanmartin. Come up with usefull comments, for once

SeanMartin's picture

LOL -- get over yourself, sweetheart. At least I say a heckuva lot more than DONE. And please feel free to check my track to see that, why yes indeed, I do make constructive comments when the piece merits it.

Of course, if you dont like my comments, skim over them. No one's holding a d*mn gun to your head to read them.

And finally, I cant help it if the stuff we're seeing these days is of less than stellar quality. Talk to the people who vet this stuff before it shows up here.

michelangelo_of_ad's picture 408 pencils

I agree with you. Everyone's all acting they saw star of Bethlehem or something...but this is just a below average poor ad.

"I have no friends, and don't want any." - Michelangelo

"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec

LeeHarvey's picture 1798 pencils

Wow SeanMartin, you're a real poet. And one heckuvanillustrator too, I checked your website, everyone should do that! Boys and girls, check sean's website and let's all hire him! He's aaaaaaaawesome.

Ag's picture 307 pencils

Hey Mustang... Don`t mind.

Do as the rest of us. We just ignore him.

LeeHarvey's picture 1798 pencils

Okee you're right, I got carried away. I'll keep my horsemouth shut and join the rest of you, good advice.

SeanMartin's picture

Pathetic.

Do you feel all better now?

You cant respond to the points, so you do the next best thing and trash the portfolio. Oh yeah, that's real professional.

Y'know, I dont hide behind a nick. That's my name. I dont claim to be anything special as an illustrator. It's a field that I enjoy, and it pays well in addition to my exhibit design work. I consider myself blessed that some people like my work enough to publish it, and i dont question that luck, given how many people are out there in this field.

But at least I put my name out there. You want to see my work, all you have to do is go to my profile, and there it is, ready for any ol' *sshole to take a swipe at it so he can score a few points in a thread discussion.

I repeat: I put my work out there. I do not hide my name.

You're right. I have no place here amongst such eminent "professionals". Party on, dudes.

Toro's picture 1021 pencils

If you don't like the ads, skim over them.

niranjanhg's picture 211 pencils

Even I didn't liked the ad Mr Sean Martin.Hey can you please tell me the link, to have a look at your illustrations.I am interested to see them all, at least one.....pls

I am a student.

LeeHarvey's picture 1798 pencils

Mr. Chicken removed the link and suddenly he's born in 2050. Now who's being pathetic...

thirty6chambers's picture 1468 pencils

maybe her tits are hanging out? that would be sweet.

Stigset's picture 1461 pencils

ok so what's the idea, wait... she got huge boobs !!!!, Woah, how unexpected!!!!, what a great piece of advertizing! I've never seen this type of gimick before...
sorry for the sarcasm, but this is getting old. I prefer 10 times the ones by Publicis Conseil (on the same page). And Brenda, i'm a guy and I agree with you.

Jon-Paul Mountford's picture 581 pencils

Falls short of some of the earlier Wonderbra ads.
Even the "fake" one posted earlier in the year was more sophisicated and better executed.

www.jpmountford.com

Citizen13's picture 482 pencils

pft...not even funny.

"Assume nothing, question everything."

juliangray's picture 1023 pencils

the problem with thisone its that its only saying "omg big b00bz" in a silly way.

the other wonderbra ads (or at least the ones that were great) said "big boobs" trough social impact, not with gimmicks.

Chris's picture 1855 pencils

dobro!

the_wizArt_of_OZ's picture 16 pencils

Idea is ok, but nothing more.

Realisation is awful or is it just a layout?

adstrike's picture 334 pencils

another wonderbra thinking... they keep growing and growing and growing

Truth's picture 80 pencils

Waoooooooo!
Simply Brilliant.

soojay's picture 35 pencils

Very very bored with Wonderbra ads. A monkey could do a half-decent one. Actually, very bored with visual gags, so this is a double whammy for me. Doesn't anyone write headlines or copy anymore? Bring back Neil French, Bill Bernbach and David Abbott, please.

Evandro lima's picture 142 pencils

Is quite difficult this days..have a laught when you see an ad. This one was just fun. I love it!!

jazarah's picture 1272 pencils

hahahahahaha loved it!

bknowlden's picture 3435 pencils

There is a difference between creating a clever piece of work and slapping a logo on a photo that kind of makes sense.

thirty6chambers's picture 1468 pencils

booooo. how hard is it to think about things you have to do differently because you have enormous breasts?

hoperator's picture 80 pencils

very nice.

who cares if they are way too easy. they are funny. lighten up!

Citizen13's picture 482 pencils

Not everyone finds it FUNNY.

"Assume nothing, question everything."

thirty6chambers's picture 1468 pencils

some people find Dane Cook to be funny. But does that mean Dane Cook should be allowed to still be alive? No. No it doesn't.

Rene Fractal's picture 1430 pencils

Hmmm, not bad.

Desi's picture 1052 pencils

Is the target audience men?

dynatop's picture 212 pencils

just as durex one

from guangzhou/canton china

mmackinven's picture 821 pencils

This is old...

We were shown this ad at Axis Adschool beginning of 2007.

http://mmackinven.blogspot.com/

Rajib's picture 371 pencils

nice..brilliant... cooooooooollll.....
<<.... Method in Madness ....>>

<<.... Method in Madness ....>>

partho's picture 46 pencils

Ask any Woman..and she will tell you they hate huge Breasts..So who is WonderBra selling to??..Pam or Sam??

look who's watching!

ManchuChanchu's picture 701 pencils

very very nice. even the thumbnail brings a smile

the killer's picture 1487 pencils

i rememeber the scene creatd in exhibition when someone copied this ad and posted it,
the idea is clear and nice.

your work is your identity.
http://harshikcreations.blogspot.com/

Alp Arslan's picture 30 pencils

very good...

kashcreative's picture 64 pencils

nice

..

Wolfgang's picture 85 pencils

to se mne libi! ja us neumin poradne cesky ale to je k smichu. Well done. got it fast!
P.

dutajehla's picture 8 pencils

This ad had won in Portoroz. Everybody knew it is fake ad,
because this brand is not even in Czech republic. But forget it.
And now they admit the date of release which is October...
Isn’t that little bit late guys???? At least for Portoroz???
The ad it self is not bad. Yes some could say too easy, but it works.
The only thing I am against is bullshitting
and you are bullshitting us. Sorry guys.

Blue Koala's picture 156 pencils

Nice Photograph,
Same big boob idea on another execution.

----------------
Just an opinion.

niru1984's picture 54 pencils

The idea doesn't hit you at first glance...
There's an amazing ad Wonderbra had done - The layout was just a blank page with the words: ' Ad cancelled in the interest of National Heart Week'

imke's picture 472 pencils

I went through all these comments.........Some make sense some doesn’t even reach the point................................But don't you worry I make neither sense nor point..........The only things I can assume is that She is having big boobs and that is the big prob in her life....since she is opposite with her boyfriend. We can think of several of these................
like people in queue for tickets to see movie then she has prob with big boobs. She can't fuck easily because of her big boobs......but liked the smart way to show her big boobs.......Previously they used to focus on tight but this time BIG......well, so girls out here do you like big boobs or tight..? I just wanted the key insight......If you asked me I prefer BIG IDEA. It only brings smile on my face for sometime.......but I think it works.

Davosk's picture 4439 pencils

I think alot of people miss the point of Wonderbra. It's not for women who have big boobs but for those who want their average sized mamory glands to appear larger or more prominant. A big breasted woman wearing a wonderbra would look freakish. Another way to interpret this is that the girl wants to show off her tits to drivers following the bike. Just a thought. Anyway, it's a fun ad.

Citizen13's picture 482 pencils

"Another way to interpret this is that the girl wants to show off her tits to drivers following the bike"

Seriously? As far as I know, this is an ad for bras, not for breast implants.

"Assume nothing, question everything."

picturejockey's picture 628 pencils

Very nice, have conveyed the message without saying a word.

rockandroll's picture 2 pencils

1st Layer bro.

the_dejawoo's picture 94 pencils

cute! :)

vaseem's picture 54 pencils

WOW!!!!!!!!!!!!!!!!!!!Brilliant.....feel bad for the guy on the bike though....lol.....

gango75's picture 230 pencils

Like it, made me smile:))

diekatzeimglas's picture 16 pencils

Lamelamelamelamelame!

mikepants2005's picture 438 pencils

Nice!

manojchaki's picture 33 pencils

very good

haha_p's picture 29 pencils

Haha ok Excution Simple But bored Say Big Big Big-----

But Goodd

wade's picture 2 pencils

awesome add

vekialvivo's picture 32 pencils

I don't like this ad but there's no denying it is perfectly executed.

chyrag's picture 48 pencils

one of the more popular wondrbra ads

Today I have seen Lao-tzu and can only compare him to the dragon.

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