Wonderbra Bellinda: Motorbike

Wonderbra Bellinda: Motorbike

Advertising Agency: TBWA Praha, Czech Republic
Creative Director: Petr Bucha
Art Director: Charles Salmon
Copywriter: Jérémie Pouchin
Photographer: Aurélien Meunier
Published: October 2007

Your rating: None Average: 7.5 (114 votes)

Comments

poor guy missing the fun. nice :)

- kk
http://kk-portfolio.blogspot.com

Brilliant.

no bad

an accident waiting to happen!!

best wonderbra one i've seen of the recent posts, nicer if the bike was in motion. maybe she should be at the front incase there's an accident ;)

I dunno - it's a nice idea, but these Wonderbra ads are getting too easy. "Let's find a new way to show big-breasted women!" I think they may have to start shifting their focus a little...

I think that's what this does to be honest. You actually don't see a big breasted woman, you have to imagine it.

That for me makes it really clever, they are selling bras after all. You can't show a picture of a fish in a flat cap smoking a pipe can you?

I'm not arguing that the ad is bad. My point is that this is roughly the 200th execution I've seen under this campaign, and what looks innovative by itself - like this ad - is now just another rehash of the same old stuff. It's become a question on "how can we show big boobs without showing big boobs?" and it's getting kind of tired.

If I'd seen this ad all by itself, though, I admit I'd have liked it.

if they are so big the fron wheel should be in the air.

I'm so bored of this fucking WOnderbra Ads.

Stope those fake wonderbra ads please (too easy btw)!

everartz's picture

it is very expected from a lady to say "no" to such an ad, the ad does it purpose no doubt about it, no offense against your esteemed person, i still like the ad and loughed when i saw it!!
--
Everartz

That's right, it's too easy, but the point is: such clear USP leads to such easy concept and execution. Most of complex ads are those ones that hard to explain clearly.

Sorry, guys -- I dont get it. I gather the implication is that her breasts are so big that either she or the driver would have to move into some weird position to sit the usual way... but she's clearly your usual skinny model with moderately small breasts (look at the drape of the dress), so it's not working at all.

LeeHarvey's picture

Stop pissing acid all over the place seanmartin. Come up with usefull comments, for once

LOL -- get over yourself, sweetheart. At least I say a heckuva lot more than DONE. And please feel free to check my track to see that, why yes indeed, I do make constructive comments when the piece merits it.

Of course, if you dont like my comments, skim over them. No one's holding a d*mn gun to your head to read them.

And finally, I cant help it if the stuff we're seeing these days is of less than stellar quality. Talk to the people who vet this stuff before it shows up here.

I agree with you. Everyone's all acting they saw star of Bethlehem or something...but this is just a below average poor ad.

"I have no friends, and don't want any." - Michelangelo

LeeHarvey's picture

Wow SeanMartin, you're a real poet. And one heckuvanillustrator too, I checked your website, everyone should do that! Boys and girls, check sean's website and let's all hire him! He's aaaaaaaawesome.

Hey Mustang... Don`t mind.

Do as the rest of us. We just ignore him.

LeeHarvey's picture

Okee you're right, I got carried away. I'll keep my horsemouth shut and join the rest of you, good advice.

Pathetic.

Do you feel all better now?

You cant respond to the points, so you do the next best thing and trash the portfolio. Oh yeah, that's real professional.

Y'know, I dont hide behind a nick. That's my name. I dont claim to be anything special as an illustrator. It's a field that I enjoy, and it pays well in addition to my exhibit design work. I consider myself blessed that some people like my work enough to publish it, and i dont question that luck, given how many people are out there in this field.

But at least I put my name out there. You want to see my work, all you have to do is go to my profile, and there it is, ready for any ol' *sshole to take a swipe at it so he can score a few points in a thread discussion.

I repeat: I put my work out there. I do not hide my name.

You're right. I have no place here amongst such eminent "professionals". Party on, dudes.

If you don't like the ads, skim over them.

Even I didn't liked the ad Mr Sean Martin.Hey can you please tell me the link, to have a look at your illustrations.I am interested to see them all, at least one.....pls

LeeHarvey's picture

Mr. Chicken removed the link and suddenly he's born in 2050. Now who's being pathetic...

thirty6chambers's picture

maybe her tits are hanging out? that would be sweet.

ok so what's the idea, wait... she got huge boobs !!!!, Woah, how unexpected!!!!, what a great piece of advertizing! I've never seen this type of gimick before...
sorry for the sarcasm, but this is getting old. I prefer 10 times the ones by Publicis Conseil (on the same page). And Brenda, i'm a guy and I agree with you.

Jon-Paul Mountford's picture

Falls short of some of the earlier Wonderbra ads.
Even the "fake" one posted earlier in the year was more sophisicated and better executed.

www.jpmountford.com

Citizen13's picture

pft...not even funny.

the problem with thisone its that its only saying "omg big b00bz" in a silly way.

the other wonderbra ads (or at least the ones that were great) said "big boobs" trough social impact, not with gimmicks.

Chris's picture

dobro!

Idea is ok, but nothing more.

Realisation is awful or is it just a layout?

another wonderbra thinking... they keep growing and growing and growing

Waoooooooo!
Simply Brilliant.

Very very bored with Wonderbra ads. A monkey could do a half-decent one. Actually, very bored with visual gags, so this is a double whammy for me. Doesn't anyone write headlines or copy anymore? Bring back Neil French, Bill Bernbach and David Abbott, please.

Is quite difficult this days..have a laught when you see an ad. This one was just fun. I love it!!

jazarah's picture

hahahahahaha loved it!

http://jazarah.net/blog/

There is a difference between creating a clever piece of work and slapping a logo on a photo that kind of makes sense.
--
brandon

www.brandonknowlden.com

thirty6chambers's picture

booooo. how hard is it to think about things you have to do differently because you have enormous breasts?

very nice.

who cares if they are way too easy. they are funny. lighten up!

Citizen13's picture

Not everyone finds it FUNNY.

thirty6chambers's picture

some people find Dane Cook to be funny. But does that mean Dane Cook should be allowed to still be alive? No. No it doesn't.

Hmmm, not bad.

Is the target audience men?

Desi
www.DesiCreative.com

dynatop's picture

just as durex one

mmackinven's picture

This is old...

We were shown this ad at Axis Adschool beginning of 2007.

http://mmackinven.blogspot.com/

Rajib's picture

nice..brilliant... cooooooooollll.....
<<.... Method in Madness ....>>

Ask any Woman..and she will tell you they hate huge Breasts..So who is WonderBra selling to??..Pam or Sam??

look who's watching!

very very nice. even the thumbnail brings a smile

i rememeber the scene creatd in exhibition when someone copied this ad and posted it,
the idea is clear and nice.

your work is your identity.
http://harshikcreations.blogspot.com/

Alp Arslan's picture

very good...

kashcreative's picture

nice

to se mne libi! ja us neumin poradne cesky ale to je k smichu. Well done. got it fast!
P.

This ad had won in Portoroz. Everybody knew it is fake ad,
because this brand is not even in Czech republic. But forget it.
And now they admit the date of release which is October...
Isn’t that little bit late guys???? At least for Portoroz???
The ad it self is not bad. Yes some could say too easy, but it works.
The only thing I am against is bullshitting
and you are bullshitting us. Sorry guys.

Nice Photograph,
Same big boob idea on another execution.

----------------
Just an opinion.

The idea doesn't hit you at first glance...
There's an amazing ad Wonderbra had done - The layout was just a blank page with the words: ' Ad cancelled in the interest of National Heart Week'

I went through all these comments.........Some make sense some doesn’t even reach the point................................But don't you worry I make neither sense nor point..........The only things I can assume is that She is having big boobs and that is the big prob in her life....since she is opposite with her boyfriend. We can think of several of these................
like people in queue for tickets to see movie then she has prob with big boobs. She can't fuck easily because of her big boobs......but liked the smart way to show her big boobs.......Previously they used to focus on tight but this time BIG......well, so girls out here do you like big boobs or tight..? I just wanted the key insight......If you asked me I prefer BIG IDEA. It only brings smile on my face for sometime.......but I think it works.

I think alot of people miss the point of Wonderbra. It's not for women who have big boobs but for those who want their average sized mamory glands to appear larger or more prominant. A big breasted woman wearing a wonderbra would look freakish. Another way to interpret this is that the girl wants to show off her tits to drivers following the bike. Just a thought. Anyway, it's a fun ad.

Citizen13's picture

"Another way to interpret this is that the girl wants to show off her tits to drivers following the bike"

Seriously? As far as I know, this is an ad for bras, not for breast implants.

picturejockey's picture

Very nice, have conveyed the message without saying a word.

http://www.navinharish.org
View Navin Harish's profile on LinkedIn

1st Layer bro.

cute! :)

WOW!!!!!!!!!!!!!!!!!!!Brilliant.....feel bad for the guy on the bike though....lol.....

Like it, made me smile:))

Lamelamelamelamelame!

Nice!

very good

Haha ok Excution Simple But bored Say Big Big Big-----

But Goodd

awesome add

vekialvivo's picture

I don't like this ad but there's no denying it is perfectly executed.

one of the more popular wondrbra ads

Today I have seen Lao-tzu and can only compare him to the dragon.