Women's self defence school: Key
Agency: Duval Guillaume, Brussels, Belgium
Creative Directors: Katrien Bottez, Peter Ampe
Art Director: Fred Van Hoof
Copywriters: Wilfrid Morin, Virginie Lepère
Via: adgoodness
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7 Comments
single line cannot bear th weight of three ads.
cud b better with three different lines.
however nice illustration Fred!
Sell the sizzle, not the steak.
Yeah, she successfully escaped her attacker.
Only now she can't get back into her house...
nice artwork, the concept and the copy could been better.
E.T. phone home.
so the solution for voilence is voilence ?
The question is, why would anyone stick a key to a poor old grandmother's eye?
Maybe the granny wanted her purse back