October 2007



Proud sponsor of the ING New York City Marathon.
ASICS. NYC is my running partner.

Advertising Agency: Vitro Robertson, USA
Executive Creative Director: John Vitro
Creative Director: KT Thayer
Photographer: Chris Wimpey
Associate Creative Director / Copywriter: Justin Ebert
Associate Creative Director / Art Director: Taylor Crawford
Art Directors: Matt Dimmer, David Reyes

Comments (9)

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Rog's picture
Activity Score 6082

NY Taxi drivers. Like it.
But I love the Orthodox Jews.

>>>> That's not an ad. THIS is an ad.

mikelite's picture
Activity Score 1031

I'm with you. Jews rule

mezog's picture
Activity Score 48

Can someone explain this ad to me pls?

Rog's picture
Activity Score 6082

I'm guessing it's the city (NY) community supporting this event...
handing runners water bottles. Even "unhelpful" minorities like cab drivers

>>>> That's not an ad. THIS is an ad.

armestar07's picture
Activity Score 29

Taxi driver stealing water from girl. :P

ManchuChanchu's picture
Activity Score 701

the 'proud to sponsor....' line make the ads very confusing. one cant tell if they are suppose to relate the visual to the NYC line or the ING one

lolita.c's picture
Activity Score 12

it looks like an ad for "asics" who is sponsor of the NYC marathon.

and comment everybody a new website about ad works.
sth like here. another choice,hehe .

THIS is an ad ? yeah,do


Chris's picture
Activity Score 1985

i like it, apart from the asics ribbon, its way too big

Charlie Pratt's picture
Charlie Pratt
Activity Score 427

Agreed! The Asics ribbon is gi-normous. But I love the idea and the earnestness on the face of the cabbie. I wish they were that helpful when I'm actually in a cab.