WMF Knives: Potato

The art of peeling thinner.

Advertising Agency: KNSK, Hamburg, Germany
Creative Directors: Tim Krink, Kay Eichner, Ulrike Wegert
Art Director: Julian Heidt
Copywriter: Dieter Kolaja
Illustrators: Julian Heidt, Albert Bauer Companies
Photographer: Peter Backens
Graphic Designers: Julian Heidt, Sarah Stowasser
Account Manager: Kirsten Kohls
Published: January 2011

12 comments

luispiter's picture
luispiter
2756 pencils

i love the art direction... is good congrats

himanshu prabhakar's picture
himanshu prabhakar
473 pencils

Lovely art !!

Himanshu Prabhakar

CuriousPencil's picture
CuriousPencil
4227 pencils

Sorry, but this is horrible. It's almost impossible to read. And I would love to hear from anyone who wants really thin potato peel. Wouldn't this actually mean it takes longer to do one of the most tedious cooking chores? If it was for a specialist dish I could understand it, but this is listed under the 'at home' section of their website. Very puzzled at the thought behind this.

chapelier's picture
chapelier
154 pencils

I love it, a bit hard to read but still looks great. And yes curiouspencil I'm one of those people who want a peeler that peels thinner potato peel! I guess the point of this peeler is that it peels better, thus saving time even if you want thinner potato peel. That's way too many peels for me to deal with right now, but love the campaign!

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

CuriousPencil's picture
CuriousPencil
4227 pencils

There is obviously a hidden world of peelophiles I wasn't aware of - thin peel I'm not against from a flatness point of view, it's the peel width rather than depth I was wondering about. Just seems too much like emptying a bath with a teaspoon to me.

LeeHarvey's picture
LeeHarvey
3045 pencils

Hey Gerry don't you think Chapeller looks hot in her avatar? Sorry, I got carried away.

CuriousPencil's picture
CuriousPencil
4227 pencils

Why yes, I do think that Villeroy & Boch make a fully comprehensive range of highly effective low-temperature shower solutions Lee, now that you mention it.

esia's picture
esia
239 pencils
viren's picture
viren
12 pencils

good idea, too difficult for reading

viren's picture
viren
12 pencils

good idea, too difficult for reading

Boxey's picture
Boxey
8885 pencils

Better concept than the first. Worse art.

Marlus Lau's picture
Marlus Lau
1806 pencils

The typo is very well done.

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