WMF Knives: For those who value precision, 7
Advertising Agency: KNSK, Hamburg, Germany
Creative Director: Tim Krink
Art Director: Thomas Thiele
Photographer: Markus Heumann
Published: October 2007
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21 Comments
Its a shame they didnt do a few more executions.
-SCRATCH 'N' SNIFF
......effective. nice campaign!
this campaign could win everything out there ... if 1993 comes around again.
This campaign HAS won everything out there... last year (or the year before).
They´ve won everything since 2002! They made the campaign during a periode of... lets say 4 years.
Still like it.
Can I send in a photo of the jack-o'-lantern my niece made last Halloween with some pictures of sharp knives next to it? She did a fantastic job of it...
No?
pretty
Wow, just when you think the benefits of sharp knives have all been done in ads.
I think this whole series is marvelous.
Cool
Very original, i like it but i think the composition could be improved.
Excellent!!
literal and boring
Boring and literal like the above.
nice, can grow more ideas
Won already Cannes Silver in 2005. Clap-Clap.
But it's the 4th year in row they make some follow-ups of an campaign just done for awards.
Any new ideas?
very effective...
This is brilliant stuff. You guys who don't have the balls to appreciate great stuff need your pricks to be sliced off.
go easy on the coffee, kiddo.
Slow down ram.rod I think your on to something. I can see it now pricks lying on the floor some sharp knifes next to them. Or maybe a knife company should go for product placement in the next saw film. Let your anger flow ram.rod
Jiah Sisco
www.mediadrink.com
Solid
NOW this is a great campaign