WMF Knives: For those who value precision, 7

Advertising Agency: KNSK, Hamburg, Germany
Creative Director: Tim Krink
Art Director: Thomas Thiele
Photographer: Markus Heumann
Published: October 2007

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21 comments

Bundy Agency's picture
Bundy Agency
597 pencils

Its a shame they didnt do a few more executions.

wildbore's picture
wildbore
749 pencils

......effective. nice campaign!

krautland's picture
krautland
3204 pencils

this campaign could win everything out there ... if 1993 comes around again.

tipptapp's picture
tipptapp
133 pencils

This campaign HAS won everything out there... last year (or the year before).

Fabian Kirner's picture
Fabian Kirner
269 pencils

They´ve won everything since 2002! They made the campaign during a periode of... lets say 4 years.
Still like it.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Can I send in a photo of the jack-o'-lantern my niece made last Halloween with some pictures of sharp knives next to it? She did a fantastic job of it...

No?

arstewar's picture
arstewar
232 pencils

pretty

jimkuz's picture
jimkuz
402 pencils

Wow, just when you think the benefits of sharp knives have all been done in ads.
I think this whole series is marvelous.

laureano matias's picture
laureano matias
17 pencils

Cool

oscarpola's picture
oscarpola
470 pencils

Very original, i like it but i think the composition could be improved.

mansi shah's picture
mansi shah
14 pencils

Excellent!!

vote4pedro's picture
vote4pedro
4601 pencils

literal and boring

vinh than market's picture
vinh than market
16 pencils

Boring and literal like the above.

laksh08's picture
laksh08
111 pencils

nice, can grow more ideas

Eightball's picture
Eightball
198 pencils

Won already Cannes Silver in 2005. Clap-Clap.

But it's the 4th year in row they make some follow-ups of an campaign just done for awards.

Any new ideas?

talay's picture
talay
266 pencils

very effective...

ram.rod's picture
ram.rod
46 pencils

This is brilliant stuff. You guys who don't have the balls to appreciate great stuff need your pricks to be sliced off.

krautland's picture
krautland
3204 pencils

go easy on the coffee, kiddo.

jiahsisco's picture
jiahsisco
246 pencils

Slow down ram.rod I think your on to something. I can see it now pricks lying on the floor some sharp knifes next to them. Or maybe a knife company should go for product placement in the next saw film. Let your anger flow ram.rod

Miss Candy Pop's picture
Miss Candy Pop
58 pencils

Solid

primo_susto's picture
primo_susto
440 pencils

NOW this is a great campaign

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