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WMF Knives: For those who value precision, 7

WMF Knives: For those who value precision, 7
Your rating: None Average: 6.1 (15 votes)

Advertising Agency: KNSK, Hamburg, Germany
Creative Director: Tim Krink
Art Director: Thomas Thiele
Photographer: Markus Heumann
Published: October 2007

21 Comments

TSW's picture 594 pencils

Its a shame they didnt do a few more executions.

-SCRATCH 'N' SNIFF

wildbore's picture 753 pencils

......effective. nice campaign!

krautland's picture 3204 pencils

this campaign could win everything out there ... if 1993 comes around again.

tipptapp's picture 135 pencils

This campaign HAS won everything out there... last year (or the year before).

Fabian Kirner's picture 268 pencils

They´ve won everything since 2002! They made the campaign during a periode of... lets say 4 years.
Still like it.

Jet Propulsion Lab's picture 10715 pencils

Can I send in a photo of the jack-o'-lantern my niece made last Halloween with some pictures of sharp knives next to it? She did a fantastic job of it...

No?

arstewar's picture 234 pencils

pretty

jimkuz's picture 318 pencils

Wow, just when you think the benefits of sharp knives have all been done in ads.
I think this whole series is marvelous.

laureano matias's picture 17 pencils

Cool

oscarpola's picture 470 pencils

Very original, i like it but i think the composition could be improved.

mansi shah's picture 14 pencils

Excellent!!

vote4pedro's picture 3785 pencils

literal and boring

vinh than market's picture 16 pencils

Boring and literal like the above.

laksh08's picture 111 pencils

nice, can grow more ideas

Eightball's picture 200 pencils

Won already Cannes Silver in 2005. Clap-Clap.

But it's the 4th year in row they make some follow-ups of an campaign just done for awards.

Any new ideas?

talay's picture 266 pencils

very effective...

ram.rod's picture 46 pencils

This is brilliant stuff. You guys who don't have the balls to appreciate great stuff need your pricks to be sliced off.

krautland's picture 3204 pencils

go easy on the coffee, kiddo.

jiahsisco's picture 246 pencils

Slow down ram.rod I think your on to something. I can see it now pricks lying on the floor some sharp knifes next to them. Or maybe a knife company should go for product placement in the next saw film. Let your anger flow ram.rod

Miss Candy Pop's picture 58 pencils

Solid

primo_susto's picture 458 pencils

NOW this is a great campaign

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