WMF Knives: Cheese

Advertising Agency: Linsad, Malaysia
Creative Director / Art Director: Eugene Yap
Copywriter: Michell Peter
Illustrator: Anson Wong
Photographer: Chris Chong

18 comments

ADcoke's picture
ADcoke
160 pencils

ES broma supongo????

it's a joke??

Guest's picture
Guest

gee, wonder where i've seen this before? JUST LIKE another knife campaign,,,cant remember the name though

funky_frogii's picture
funky_frogii
2538 pencils

i think i have seen something similar in the exhibition forum....i loved it....

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
Guest

hahaha good one...

Guest's picture
Guest

They really picked the cheapest way to execute it and that´s exactly what it looks like.

Guest's picture
Guest

Yes I agree, it has been done before, but in this case doing black lines with a thin stroke (0.5 maybe?) is a lazy and poor way of executing the idea.

NastyJester's picture
NastyJester
744 pencils

I've never seen this idea before, so if it is a copy then excuse me... I love it. Agree that the execution is lazy, but the concept is great.

Guest's picture
Guest

WDF? I want to see a product. And the one they have in there looks like shit...

Guest's picture
Guest

if you paste in the below, you can see the campaign people are referring to. BBDO NY did it. it turned up in a few shows (one show, clio, etc...)

http://images.google.com/imgres?imgurl=http://sources.luerzersarchive....

MatMad's picture
MatMad
30 pencils

Nice product. Rubbish ad. looks terrible.

Guest's picture
Guest

RIP-OFF of Tim Cawley's (Boston) ad campaign. Utter and complete rip-off.

elnietodeNicho's picture
elnietodeNicho
360 pencils

There's something worse than done: done worse.

- I freakin' hate the word verification.

Guest's picture
Guest

who need this slice of cheese?

Guest's picture
Guest

The worst ad i''ve had ever seen in my 20 years of career...

NastyJester's picture
NastyJester
744 pencils

...as a proofreader.

Emran Hayat's picture
Emran Hayat
832 pencils

some shit kid stuff... n wtf wth the zebra design on knife?

Creativity is a natural extension of our enthusiasm

pwucel's picture
pwucel
158 pencils

Hi Bro.. Nice work you really rocks. Pure advertising, good work Eugine.. Celez Linsad Singapore

Yindela's picture
Yindela
4 pencils

come on,..I heard linsad is suck but never expect it come to this "level"

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