The art of preserving vitamins.
Advertising Agency: KNSK, Hamburg, Germany
Creative Directors: Tim Krink, Kay Eichner, Ulrike Wegert
Art Director: Julian Heidt
Copywriter: Dieter Kolaja
Illustrators: Julian Heidt, Albert Bauer Companies
Photographer: Peter Backens
Graphic Designers: Julian Heidt, Sarah Stowasser
Account Manager: Kirsten Kohls
Published: January 2011
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26 Comments
i love the art direction... its different
www.barcreativo.com
awesome photoshop!
Pretty nice art.
Blasting !!
Himanshu Prabhakar
art is nice, but how does peeling an apple preserve vitamins..where in fact you are losing them..?
Yea I don't quite get that one myself, nice art direction though.
http://www.arke1.com.au
like a lot, real interesting insight.
brilliant art!.. but art of presenting vitamins??
a bit hard to read
Nice BUT.... NOISEY
Nice art direction, weak headline link to what the actual product benefit is.
Apart from being hard to read, as Jagadeesh says, this is about losing vitamins: it's a peeler, taking things away: what does anyone do with peel apart from throw it away?
most of the vitamins are supposedly directly underneath the skin. so the peeler peels ultrathin skin off. still hard to read and im just not sold anymore on the "awesome knives" concept. art is kinda nice but still noisy and busy as hell.
Quite really.
Didn't know that about the vitamins, thanks.
And so we learn every day. Thanks Prof! Btw the art kinda intrigues me..
Thanks prof.
Like the art direction a little.
cool stuff
cool art, its a good example of creative graphic execution
I like it, but was confused about keeping the vitamins as well... not sure what an average consumer would make of it.
Love the art. Not the concept.
"Apple is rich in Vitamin A and Vitamin C. Vitamin A concentration is higher in the outer skin than the flesh. Like potatoes, Vitamin C concentration is higher just below the skin in apples also. Hence the skin of the apple should not be discarded. "
Hard to read and less vitamin A.
because therefore it is
I loved the idea of the whole campaign.
Score one for everyone who has ever had "hard to read -- can we look at another typeface?" thrown at them. An insolent 10.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
it's an example of good blending copy and art based.
A bit of a struggle to read.