WMF Knives: Apple

Advertising Agency: Linsad, Malaysia
Creative Director / Art Director: Eugene Yap
Copywriter: Michell Peter
Illustrator: Anson Wong
Photographer: Chris Chong


ADcoke's picture
160 pencils


Unmotivated Genius's picture
Unmotivated Genius
100 pencils

I think they're trying to make the connection between how sharp the knife is and the "low print" setting on a desktop printer that makes those lines. Although it could be a far fetched paper shredder metaphor. Either way, it seems like a gap in the linking of the two ideas Notwithstanding, I'll leave it open to anyone who wants to prove me wrong :-]

Guest's picture

complete reproduction. its been done. no link sorry but exactly the same. its saying the knife cuts stuff that finely.

Guest's picture

Yup! Agree with you.

Seen it...

chamindarathnayake's picture
379 pencils

Like photo shop work.... Can do some thing for this i like this... just as a first idea....

Chaminda Rathnayake

Emran Hayat's picture
Emran Hayat
832 pencils

i HATE ths campaing

Creativity is a natural extension of our enthusiasm

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