14 comments

thirty6chambers's picture
1466 pencils
thirty6chambersSaturday, January 20, 2007 - 04:47

umm

xiv's picture
18 pencils
xivSaturday, January 20, 2007 - 07:01

Took me a few minutes to realise the bee was carrying an apple slice... I had to look at the second ad in the campaign with the toast.
Cut so thin, even a bee can carry it.
Nice idea, but could have executed it better by making the apple slice more obvious. Maybe it just needs one or two more pips?
Or maybe it's just my poor laptop screen and on paper its more obvious.

addyhoch10's picture
2592 pencils
addyhoch10Saturday, January 20, 2007 - 14:58

you're right, there's no chance to get this without having seen the other ads.
i thought this was just a bee sitting on an apple (would be quite lame as an ad for a knife...)

we saw much better ads for this brand

drunkard's picture
113 pencils
drunkardTuesday, January 23, 2007 - 14:16

Naah... I think the dat is the idea... If u make it thinner, Idea will be lost.

kc_brock's picture
703 pencils
kc_brockSaturday, January 20, 2007 - 07:03

pretty expected

theassailante's picture
234 pencils
theassailanteSaturday, January 20, 2007 - 11:31

whats a bee gona do with an apple?

salamandos's picture
1871 pencils
salamandosSaturday, January 20, 2007 - 14:07

The wasp would probably do the same thing as you would do with an apple.

everartz's picture
7627 pencils
everartzSaturday, January 20, 2007 - 15:33

theassailante ... i think the bee is gonna eat the apple... :)
anyway same concept and different interpretation for all these ads...
nice in general

| Everartz |

addyhoch10's picture
2592 pencils
addyhoch10Sunday, January 21, 2007 - 02:50

i think what theassailante was trying to say is that bees usually don't carry around pieces of what they eat (like ants do) but rather suck the juice out of it.

salamandos's picture
1871 pencils
salamandosSunday, January 21, 2007 - 23:06

wasps carry around what they eat - they cut it even into smaller pieces and return until the whole item is transported

Have Heart's picture
922 pencils
Have HeartSaturday, January 20, 2007 - 19:04

Good idea, but only the ad with the bread is understandable. The execution could've been much, much better.

like.a.boy's picture
227 pencils
like.a.boySaturday, January 20, 2007 - 22:57

Lets send the story to Discovery Channel!
Apple Eating Bee found in Germany

drizae's picture
504 pencils
drizaeTuesday, January 23, 2007 - 00:52

hahahaha

Fail Harder.

hang-the-dj's picture
1262 pencils
hang-the-djMonday, January 22, 2007 - 06:22

I reckon it's cool, I got it instantly.

Doesn't need the line though.